In the current times, everything has gone digital. Especially after the pandemic chaos, businesses either collapsed entirely or made the shift to online selling. Surviving without a strong online presence is next to impossible now and therefore if you are a business, you must invest in getting a website and social media platforms made. There are tons of e-commerce platforms that can be used for a website but Shopify and Magento top them all. Magento is much more common among business owners than all the rest and with Magento 2 there is no going back at all.
It is an open-source e-commerce platform which is the main reason why people are inclined towards it. There are around 315,000 developers working with the platform. In addition to that, approximately 250,000 merchants use the platform which brings in around $155 billion merchandise volume grossly.
The objective behind the launch of Magento 2 was to enhance user experience. There are tons of advanced features which makes it easier for large-scale businesses to provide a better experience to consumers. It has a faster load time, easy to use interface, advanced security options and also customizable. Since thousands of developers are using the platform so it is constantly improving and getting better. You can get any Magento development service to build an online store for your business and then continue to optimize it on your own. Following are the major reasons why Magento 2 is such a hit. Understanding the benefits of the platform will also help your business grow into better and bigger.
Better performance and scalability
It has a better indexer which speeds up the query performance. It regularly updates all the data on the website which consist of catalogue information, prices, users, and the store and that helps in enhancing the speed of your store. A fast loading store is most preferable by the users and therefore, you should take care of it strictly. Magento 2 has a very fast loading time and that’s the biggest benefit!
Magento 2 has a lot of options like adding promotions, discounts which convince the users to buy the product. These are upsell or cross-sell features which are extremely beneficial for any business. You can also add reduced price countdown to create hype and keep the customers interested.
It is a powerful platform with the ability to handle over 500,000 products all at once. Therefore, it is a great option for large enterprise level companies. It can handle numerous orders simultaneously, all the major payment gateways can be integrated and inventory can be managed smoothly as well. The latest version can load up to 39% more products per hour as compared to the previous version and it is 50% faster as well. It also means that the platform can easily handle influx of traffic on the website so during holiday season or a sale, you are well taken care of!
It is all about convenience now and mostly people use their mobile-phones for most of the small and big tasks. The new version is mobile-friendly which is a huge plus point as it allows the customers to scroll through the website smoothly on their smartphones without any lagging or screen adjustment issue.
Advanced SEO features
It was designed keeping SEO in mind and that is what makes it stand out. Platform’s compatibility with SEO is the main factor in organic reach. Magento 2 offers the merchants all the relevant built-in options to make their store SEO friendly and optimize it according to the requirements of Google. Merchants can create seo friendly URL structure; implement Meta structures all across the website, and other required optimization.
Since it’s an open-source platform, millions of people are using the platform which allows the users to have endless support. There will be no shortage of support, development help, and customization options. Additionally, it also allows integration of third party apps which is another plus point.it maximizes customization possibilities and a lot of different apps can be integrated whether it is for payment options or for marketing purpose. It benefits the business and also makes the experience of the customer much smoother.
Security features can be customized
It is now easier to customize different levels of security permissions. There are options of login screen using Google reCAPTCHA, a secondary password prompt as well as PCI data security. There are many options of fool proof security which the developers can benefit from. It makes the website double protected from cyber-attacks and unwanted security breaches.
The two-factor authentication feature is an added layer of security to the website. To avoid unwanted intruders, you can choose a custom route for the admin are as well as add SSL for the protection of all web pages. It gives a sense of protection to the buyers as well and they feel more confident in buying from the said online store.
Integration for marketplace
The new version allows the integration of different big marketplaces like amazon and eBay. The product gets wider exposure because of this Omni channel formulation and the merchant can handle it all from one place. It has made it quite profitable and easier for the retailers.
Search options are advanced
User experience can be further improvised by using intelligent search options. Diverse search filters and parameters can be used to filter the products. The platform makes the use of unique search terms clouds, recently viewed products, product reviews, and product tags etc. It also gives the option of editing the search terms with the help of auto-suggested terms.
Customers like to have a personalized experience and therefore, you must customize your store according to your audience’s preferences and liking. Magento 2 gives endless options to customize your store with the integration of extensions, themes and custom development of the website. Sky is the limit when it comes to customizing an e-commerce store on Magento 2.