With its dominant position in the eCommerce market, Amazon is clearly the best place to buy anything online. Not only is it the largest, but 89% of shoppers say they trust it more than other online marketplaces.
Many brands and manufacturers hire Amazon consulting services to increase sales and maintain a competitive edge. Still, the sheer number of alternatives makes it difficult to settle on the best consulting for selling on Amazon.
To help your decision-making process, eMarspro has crafted this guide. Below, we’ll highlight five crucial questions to ask when hiring a consultant for Amazon selling.
Q1. What specific experience do you have with Amazon and e-commerce in general?
It’s essential to find out how much experience a possible Amazon consultant has with Amazon and e-commerce in general. This way, you can be sure that you’ll work with a professional who knows how the platform works and how online shopping generally works. This question is fundamental because of these reasons:
Expertise Alignment
Amazon is a unique and complex platform with its rules, algorithms, and best practices. A consultant with specific experience in navigating the intricacies of Amazon is more likely to provide tailored strategies that align with the platform’s requirements.
Market Dynamics
E-commerce is a dynamic and rapidly evolving space. A consultant well-versed in e-commerce trends and strategies can offer insights into broader market dynamics, helping your brand adapt and thrive in the ever-changing online retail environment.
Optimized Strategies
Experience with Amazon and e-commerce allows a consultant to develop optimized strategies that consider not only the technical aspects of the platform but also the trends and consumer behaviors that shape the e-commerce landscape.
Problem-Solving Ability
Familiarity with Amazon and e-commerce equips a consultant with the ability to anticipate challenges and solve problems effectively. Experience-based insights can be invaluable in troubleshooting issues and optimizing your approach.
Stay Updated
The e-commerce landscape, including Amazon’s policies and algorithms, undergoes frequent updates. A consultant with a history of working in this space will likely stay abreast of changes, ensuring your strategies remain current and effective.
Proven Track Record
An experienced Amazon consultant should be able to showcase a track record of successful projects and satisfied clients. This history of positive outcomes can instill confidence in their ability to deliver results for your brand.
Customization for Your Business
Every business is unique, and what works for one may not work for another. An experienced consultant can tailor strategies to fit your business’s specific needs and goals within the Amazon ecosystem.
Inquiring about a consultant’s experience with Amazon and e-commerce is not just about checking boxes; it’s about ensuring that you are entrusting your brand to someone who possesses the in-depth knowledge and insights necessary to navigate the complexities of the online retail world and drive meaningful results for your business.
Q2. What services do they offer as an Amazon Consultant?
When considering hiring an Amazon consultant, it’s essential to understand their specific services to tailor their expertise to your business needs. Here are some examples of services commonly provided by Amazon consultants:
Amazon SEO
Amazon SEO experts focus on improving your product listings for both Amazon’s algorithms and users. Their goal is to enhance the visibility of your products in search results, ultimately leading to increased sales for your business.
Amazon PPC (Pay-Per-Click)
Amazon Marketing Services (AMS) consultants specialize in Amazon PPC. Their services revolve around advertising your products through the AMS platform, including Product Display Ads, Sponsored Products, and Headline Search Ads. The aim is to boost product visibility, attracting more orders from shoppers.
Amazon Review Management
Amazon review management consultants focus on handling reviews on the platform. Their services involve earning genuine, verified reviews for your products and engaging with shoppers. This improves your search result ranking and enhances brand awareness and customer satisfaction.
Amazon FBA (Fulfillment by Amazon)
Amazon FBA consultants specialize in managing Fulfillment by Amazon services. Their services cover the management of your products, as well as handling logistics and fulfillment. The goal is to ensure a positive shopper experience and optimize product inventory management to meet consumer demand.
Some consultants may offer a combination of these services. However, your business must assess its specific needs and objectives to determine which services are most relevant. Whether enhancing product visibility, managing reviews, or optimizing fulfillment processes, understanding the consultant’s service offerings allows you to make an informed decision that aligns with your business goals.
Q3. Do they know how to win the Amazon Buy Box?
Asking a potential Amazon consultant about their knowledge of winning the Amazon Buy Box is crucial due to its significant impact on your business. Here’s why this question holds paramount importance when hiring a consultant
Competitive Advantage
Winning the Buy Box provides a substantial competitive advantage on Amazon. The default seller showcased in the Buy Box enjoys higher visibility, making it more likely for shoppers to choose your product over others.
Increased Sales Opportunities
The Buy Box is directly linked to increased sales. Shoppers often trust and prefer the default seller presented in the Buy Box, resulting in higher conversion rates and more orders for your business.
Mandatory for Advertising
If your business plans to advertise on Amazon, winning the Buy Box is a prerequisite. Advertisements are typically linked to the Buy Box, making it essential for a consultant to understand the dynamics and strategies to secure this coveted position.
Understanding Buy Box Dynamics
A knowledgeable consultant should understand that the Buy Box is not static. It depends on various factors, including product optimization, competitive pricing, and seller performance metrics. Knowing how to navigate and influence these factors is crucial for consistently winning the Buy Box.
Product Visibility
Being in the Buy Box ensures maximum visibility for your products. A consultant who understands how to optimize product listings and maintain competitive prices can help your business secure this prime real estate, making your products more visible to potential customers.
Enhanced Shopper Trust
Winning the Buy Box is often associated with reliability and trustworthiness. Shoppers are more likely to trust and purchase from the default Buy Box seller, highlighting the importance of this position for building and maintaining customer trust.
Q4. What tools do they use for Amazon seller account management?
Inquiring about the tools that an Amazon consultant uses is crucial in understanding their approach to optimizing your Amazon presence. Here’s why this question is of great importance when hiring an Amazon consultant:
Efficiency and Effectiveness
Knowing the tools a consultant uses provides insight into their efficiency and effectiveness in managing various aspects of your Amazon strategy. Tools like Jungle Scout, AMZTracker, and MerchantWords are known for streamlining tasks related to competitor analysis, keyword research, and product optimization.
Transparent Reporting
Reputable consultants often use tools that generate detailed reports. Understanding the tools they utilize allows you to gauge their commitment to transparent reporting. This transparency is essential for you to track the progress of your Amazon campaigns and initiatives.
Access to Insights
Some tools may offer features that allow clients to access insights and reports directly. Knowing if the consultant plans to share these reports with you is beneficial. This transparency can enhance communication and collaboration between you and the consultant.
Customization of Strategies
Different tools serve different purposes. Knowing the tools a consultant employs helps you understand how they customize strategies based on these tools’ unique features and capabilities. This ensures that your Amazon approach is tailored to your specific business needs.
Paid Tools Consideration
Many advanced tools, like Jungle Scout and AMZTracker, are paid services. Understanding whether the consultant utilizes paid tools indicates a commitment to using robust resources to drive results. It also helps manage expectations regarding any additional costs associated with these tools.
Keyword Research and Optimization
Tools like MerchantWords are designed explicitly for researching keywords on Amazon. Understanding the consultant’s use of such tools provides insight into their approach to keyword optimization, which is crucial for enhancing product visibility.
Competitor Analysis
Tools such as Jungle Scout and AMZTracker are valuable for competitor analysis. A consultant using these tools can provide insights into competitor strategies, allowing your business to make informed decisions and stay competitive in the marketplace.
Continuous Improvement
Tools also reflect a consultant’s commitment to staying updated with industry trends and continuously improving strategies. It indicates a proactive approach to adapting to changes on the Amazon platform for optimal results.
Q5. Do they have a portfolio of case studies?
Last but not least, inquiring about a consultant’s portfolio of case studies is paramount when hiring an Amazon consultant, and here’s why:
Demonstration of Expertise
A portfolio of case studies is tangible evidence of a consultant’s expertise and success in Amazon consulting. It showcases their practical experience in optimizing, promoting, and managing products on the platform.
Industry Specialization
Examining the consultant’s portfolio allows you to assess whether they specialize in your industry. A consultant with experience in your specific sector brings valuable insights and tailored strategies that can significantly impact the success of your Amazon presence.
Trends and Consistency
Reviewing the products they have successfully worked on provides insights into any trends or consistencies in their approach. Identifying patterns in their case studies can help you gauge whether they have a proven methodology that aligns with your business goals.
Results-Oriented Approach
A strong portfolio showcases the work done and highlights the results achieved. Look for case studies that emphasize measurable outcomes, such as increases in sales or other key performance indicators. This demonstrates a results-oriented approach that aligns with your desire for success measurement.
Alignment with Your Objectives
Assessing the case studies lets you see if the consultant’s past projects align with your business objectives. If they have successfully addressed challenges similar to yours, it instills confidence in their ability to tailor strategies that meet your specific needs.
Transparency in Reporting
A consultant who publishes case studies demonstrates transparency in their reporting. This transparency is crucial for building trust, as it clearly explains the consultant’s processes, challenges encountered, and the outcomes achieved.
Client References and Testimonials
Case studies often include client references and testimonials. These firsthand accounts offer valuable insights into the client’s experience working with the consultant. Positive testimonials add credibility and help you gauge the consultant’s effectiveness.
Proactive Engagement
A consultant with a well-maintained portfolio shows a commitment to proactive engagement with potential clients. It indicates a willingness to showcase their capabilities and successes, fostering transparency and open communication.
If a consultant needs a visible portfolio on their website, feel free to reach out and request examples. Their response to this inquiry can provide additional insights into their willingness to share their work and commitment to client engagement. Overall, a robust portfolio is a key factor in making an informed decision when hiring an Amazon consultant for your business.
Hire The Top Amazon Consultant With eMarspro
If you want to partner with a premier Amazon Consulting agency, then eMarspro is just the team for the job. We offer comprehensive Amazon consulting services that produce accurate results.
Start Building your brand today; contact us or directly call us at +1-682-472-4939.