As the biggest religious events of the year for Muslims around the world, Eid Al Fitr and Eid Al Adha have gained greater significance commercially for brands and businesses trying to reach out to Muslim consumers. You must respect the culture and business environment during or before Eid Holidays if you want to increase your sales or improve your image through corporate communication like marketing, public relations, and social media campaigns.
It is a sacred month for Muslims to observe Ramadan, Eid al-Fitr, and Eid al-Adha holidays centered on devotion, community, culture, tradition, family, gift-giving, charity, and all the aspects of devotion. It is particularly important to consider and show respect for this when planning your Eid marketing and PR and communications campaigns.
Here are some recommendations for a successful marketing campaign during the Pious holidays.
1. Be Culturally Sensitive
When it comes to these sacred holidays, make sure your content is informed and respectful. Islamic tradition lies at the heart of the religion, and all internal and external messages around Eid celebrations must consider culture and beliefs. The appearance of insensitivity or ignorance in your Eid marketing content or visuals may damage your business.
2. Warmest Greetings for the Festive Season
During Eid holidays, you should send greetings to employees, media, customer contacts, and Muslim business contacts to strengthen relations. In the Muslim world, Eid Mubarak is a customary greeting of celebration. It can be used for both Eid holidays as well as your marketing campaign, public relations campaign, and social media message. The crescent moon and star are iconic symbols that should be included in your graphics.
3. Set your Marketing Campaign Timing
The Islamic lunar calendar determines the dates of Eid, as it does for Ramadan. Plan your marketing campaign and PR in advance. During the time of Eid al Fitr, it is better to roll out Eid al Fitr posters for marketing right before the start of Ramadan as more people tend to buy almost everything before Ramadan starts. However, during Eid ul Adha you may plan right after when Eid al Fitr ends. You have enough time to plan your campaign beforehand. Start sharing offers with Eid ul Adha posters digitally across your social media handles after two weeks to get an effective response. Muslim world consumers spend significantly more money during this time when they prepare for vacations, buy foods, clothes, and gifts for their loved ones, and shop across different industries.
4. Targeting Mobile Users Audience
Holidays are a great time to take a break from work and spend quality time with family and friends. This means desktop usage decreases, while mobile usage increases. You should include social media posts in your Eid communications and marketing as it is the time you should target the right audience.
5. Consumption during Festivals
In the weeks surrounding Eid, some product categories generally perform exceptionally well: halal products, tourism & hospitality, retail products, clothes, jewelry, accessories including watches & bracelets, and electronics. It is important to create special incentives or deals for Eid periods regardless of what products or services you are marketing. Additionally, since the Eid holidays are associated with charity, Muslim shoppers tend to make purchases that make them feel good. Consider donating a percentage of sales to a charitable organization as a way to involve charitable activities in your marketing efforts.
Final Thoughts
Muharram is also the most pious festive holiday for Muslims around the world, but you should be very selective in targeting the region as people mourn during the period. Make use of Muharram posters to spread the word out about the pious day, this would lead to a brand remembrance.
Festivals are the right time to target audiences of a particular faith to leverage sales during the season. However, you should be very specific about what you are promoting, or else a small mistake would lead to a big impact.