A solid digital marketing strategy is essential for any modern business looking to grow its online presence. By following these 7 core pillars that make up a comprehensive and effective digital marketing strategy, you can connect with more customers and clients to grow your company.
Perform Keyword Research
The first step is understanding what your audience is searching for online in relation to your business and offerings. Perform keyword research using free tools like Google’s Keyword Planner to identify relevant search terms and phrases that have good search volume and competition levels.
Tracking monthly search volumes and optimizing for keywords your customers are using allows you to create content and campaigns tailored to their needs and interests. This leads to higher click-through and conversion rates.
Useful Keyword Research Tools:
- Google Keyword Planner
- SEMrush
- Moz Keyword Explorer
Optimize Your Website Through On-page SEO
You need a website that is easily crawlable and indexable for search engines like Google. On-page SEO services refers to optimizations made on individual web pages.
Some key elements of on-page SEO include:
- Descriptive page titles
- Metadata descriptions
- Easy-to-read URLs
- Effective use of subheadings (H2, H3)
- Image alt text
- Fast load speeds
- Mobile responsiveness
Optimizing these factors improves how search engines understand and rank your pages for relevant searches. A professional SEO company can help audit and enhance your on-page SEO.
Create Link Worthy Content
Content is the backbone of any marketing strategy today. Useful, insightful and engaging content has a magnetic effect in attracting inbound links and social shares. This signals to Google your content’s value.
Focus on creating content that provides value, solves problems, or answers key questions for your target audience. Promote your best performing pieces across marketing channels to maximize impact.
Here are six proven content formats to experiment with:
- Blog posts
- Ebooks and whitepapers
- Webinars
- Infographics
- Videos
- Podcasts
Build High Quality Backlinks
Backlinks signal credibility and authority. All websites want more high-quality backlinks pointing users their way.
Relevant websites linking back to your site tells Google your content is valuable. This ranks you higher in search results pages and drives referral traffic.
Utilize content, influencer marketing, and outreach campaigns to build contextual backlinks. Avoid low quality networks promising quick results, as Google frowns upon manipulative tactics. High quality over quantity is key.
Leverage Social Media Strategically
Incorporating social media expands your digital footprint immensely. Tactically using platforms like Facebook, LinkedIn, Instagram, Twitter and more increases brand awareness, referral traffic, lead generation, and even SEO.
Create engaging social content tailored to each platform’s audience and strengths. Build a loyal, growing community by actively listening and participating in conversations using relevant hashtags.
Execute contests, run paid social campaigns, partner up with influencers in your niche, and leverage user-generated social content. Measure effectiveness using built-in analytics to double down on what works.
Track Conversions and Optimize Funnels
Understanding your conversion paths allows you to optimize your website funnel for higher returns. Install tracking systems like Google Analytics to monitor user behavior.
Identify high traffic landing pages, filter top conversion pages, recognize common drop off points, and run A/B tests to improve page design and content for better conversion rates.
Tie analytics with other platforms too, like connecting Google Ads to monitor PPC conversions accurately. SEO services providers use funnel optimization tactics to maximize ROI.
Stay On Top of Latest Trends and Updates
Digital marketing evolves rapidly. Stay updated on latest algorithm changes, platform updates, trends and innovations etc.
Continue reading industry news sites, subscribe to authoritative blogs, join online communities to discuss learnings, and invest in periodic training to keep your strategy aligned with best practices.
Conclusion
With a well-rounded strategy encompassing these 7 foundational pillars – keyword research, on-page SEO, content creation, backlink building, leveraging social, conversion optimization, and staying updated – you can outperform competitors and portray your brand as an industry leader online.
Partner with marketing agencies with proven success supporting businesses similar to yours to accelerate growth. With a results-driven approach and the right guidance, you can build a dominant digital presence and take your organization to new heights.