Digital marketing is a versatile form of marketing that has broadened its horizon over the past few years. By the end of the decade, there has been a lot of transformation in marketing. It has opened a lot of opportunities for businesses all over the world. With newer trends getting introduced every now and then, this field has been growing and improvising consistently. Digital marketing professionals and businesses have to keep up with these trends to increase user engagement, brand awareness and generate leads. Discussed below are the top digital marketing trends to look for in 2020.
Demand for Chatbots
Caht-bots are one of the top Digital Marketing Trends to be in 2020. Chat-bots are user-friendly Artificial Intelligence (AI) software. They can communicate in different languages depending upon the user’s preferences. This is one of the easiest methods of interacting with customers and solving their queries. Earlier, only a few apps and websites used to provide this service, but now every other website uses it.Â
Chatbots have reduced the stress on the business’ customer support team, where they individually have to solve the queries of each customer. Its demand has increased to such an extent that almost every digital marketing agency in India has started designing chatbots. You can easily store relevant data in them and they will guide the customers.
Personalized Content
By the end of 2019, the attention on content delivery shifted from general content to personalized content and this trend has continued to 2020 as well. The content you deliver must be focused on the company. It should be specialized according to the customers’ demands. Focus on their needs and demands. Provide high-quality content to the users. With the growing technology in the digital market, customers want content that is suitable for their website. This will increase the leads and enhance your business.
Strategizing Audience
The next decade will have ample opportunities for targeting the audience. The correct advertisement of the product will increase its reach. Choose the right growth strategy for your customers. Attracting an audience that is suitable for your product or service will help in growing your business. Digital marketing has already set its base; the year 2020 will focus on increasing its scale and attracting the audience.
Voice Search
It is not as easy as it seems to be. Voice searches are the technical part of digital marketing. It is the most convenient form for the customers, so it attracts a large amount of audience. Voice search has increased by more than 50% in the past few years. Approximately 60% of the household have devices like Alexa, Siri, or Google Home. The dependency on voice search has increased over the period. There are many apps specially designed to keep a note of all your vocal tracks and voice searches and guide you accordingly.
Direct Contact
With the number of fraudulent cases increasing, it is highly recommendable for all the growing businesses to build a sense of trust in the minds of their customers. They know what they are getting and from whom. You can easily solve their queries and provide them with better service. This will also help you in the oral publicity of your website or product.
If you’re choosing for digital marketing services in Delhi or in any other city, try focusing on how much they initiate this direct contact with the customers. Directly contacting your customers is a good way of reaching potential customers and thus increasing the brand value. By directly contacting them or by directly messaging them, you can easily know their requirements. The transparency between the customer and the provider is extremely important.
Influencer Marketing
Social media has helped a lot of businesses to boom. One such aspect of social networking sites includes influencer marketing. In simpler terms, it means using the top-level influencers or the influencers who have a bigger reach to promote products or services. Leading businesses invest a lot amount of money in influencer marketing. They get celebrities to endorse their products on these platforms so that it can encourage their vast follower base to buy those products. This is an easy way of increasing customers.
If you are new and cannot afford to collaborate with big stars, then you can try contacting small influencers or budding influencers who have a good community reach. The influencers will charge lesser fees comparatively but can help in showcasing your product or service.
Email Marketing
Digital marketing uses people’s dependency on technology and provides the services that they desire. Email marketing is one search service through which businesses can increase their customers.
According to a survey, the percentage of traffic and the percentage of revenue is maximum on mobile phones than on tablets and desktop. Considering the conclusion of this report, we can say that people are mostly using mobile phones, so you need to provide services, which are easily accessible on phones. Email marketing will serve this purpose.
Email open rates are higher on mobile phones than on any other electronic device. Another aspect of email marketing is that people take emails more seriously as compared to normal messages. Email marketing has already gained a lot of traction in the last decade and will continue to grow.
In a nutshell, the world of digital marketing has a lot of scopes. The next decade is focused on expanding it and the fields related to it. Following the above-discussed trends in 2020 can help digital marketing experts see positive results down the lane.