Markets today are too complex and large with numerous distributors, ten thousand outlets, and millions of customers and their transactions. Wholesalers and manufacturers have to manage all of these with the help of small and bog distributors, along with tossing withing the conflicting demands from different prospects. Use the DMS system.
How is it any way possible for manufacturers to manage all of these with limited resources and data? And how to bring everything under their control? How to manage everyone and still control the costs? And the big question – How can everything of this make possible with ease?
Well, the only solution that can be seen is through the DMS – Distributor Management System. The DMS is devised not just to control the supply chain, but can also be a great help in controlling promotions, enhance productivity, streamlining the sales process and inventory, and effectively manage the claims of distributors. Put it simply, the DMS is like an engine that manages and takes care of all your distribution activities with a focus on sales and thereby profits.
Why is Distributor Management System, DMS so important and needed by manufacturers badly?
First and foremost, to understand the need for DMS and verify its importance, we need to know the challenges of Channel Sales Management. These may reconcile as:
- The majority of the distributors in the market are not very big with more unorganized entities. The capital is inadequate and so is the technological infrastructure required to manage such high volumes.
- Distributors handling multi-brands find it very difficult to manage data for all the brands they are handling.
- Bigger distributors lack the power of adequate data and the information they require to manage things properly.
- To reach out and handle rural areas, there is always the need for a multi-level distribution chain, and all of these adds immense cost and creates inefficiency.
- There is no real-time data for orders, inventory, claims, and returns, thereby leading to situations like stockouts and overstocking.
- Limited or no use of the internet, and support of standardized logistics infrastructure.
Now, that we know the critical challenges in the entire process channel, how can the DMS handle and negotiate through them?
It does it by:
- Proper sales analytics and gauging trends.
- Makes sure that you never face stock out and overstocking scenarios.
- Executing proper order management.
- Gauging price circulation and taking proper control.
- Managing the movement of sticks.
- Ensuring better planning of procurement.
- Handling scheme management.
With the right aid, you can always fuel the activities of your distributors and also the sales. You can always aim higher with higher achievement and higher returns. Specially designed for the emerging and developing marketplace, the DMS provides you with complete visibility of your business through sales and sock lying with distributors. It helps to integrate your distributors and keep track of all the relevant information that you require. After all, atomization through the Distributor Management System, DMS is very important in optimizing distribution workflows, activities, the efficiency of the supply chain, access real-time data and minimize the risk of stockouts and overstocking.