How electric bikes start in India?
Bangalore based Eko vehicles, Gujarat based Electrothem were leaders in electric bike service in India. India, being new to this technology taken time to accept this.Slowly they grabbed sales due to Eleglide D1 Series benefit of no-license and also no-registration. But as the innovation still in inceptive phase, there were a great deal of service relevant problems encountered by the customer and due to the entire principle of electric bike lost the goodwill of customers.
After that UK based Ultra Motors ltd and also India based Hero (a Hero electric motor group business) joined hands as well as flagged of a successful production as well as advertising of electric bikes together with great after sales service. Though the pair had effectively branded the e-bike principle in India, they got separated as well as currently releasing their products independently.
Mean while Avon cycles, Lectrix Motors ltd, Ampere automobiles pvt ltd, TI cycles likewise launched their electric bikes as well as concentrating on the “know just how” & “know why” aspects of e-bikes and really hoping a large future for this service.
Some news articles from numerous media sources to show the future fad of the electric bike market in India.
Ultra Motor India is intending to introduce 3 scooters, consisting of one in the high-speed classification, and import a high- end version to India by following year. “Electric automobiles group is ending up being more and more vital globally as well as it will substantially grow in India too. We are preparing to market 55,000 systems in India in 2009-10,” Ultra Electric Motor Chairman and also chief executive officer Joe Santana claimed. (Source: UMI website )
Hero electric, the Hero Group company hopes to offer 25,000-30,000 bikes this year, up 40 percent from in 2015. Its plant has a yearly capacity of 120,000 systems.
Electrotherm India Ltd (EIL) has actually uploaded earnings of Rs.200 million in the July-September duration this year, compared to Rs.130 million in the previous quarter. Throughout the quarter under evaluation, the business reported a 54 percent boost in the sale of Yo-bikes. (Released by the Thaindian.com in 28th Oct, 2008).
BSA Motors, a Murugappa team company eyeing a market share of about 18-20 percent by the end of this financial year (2009-10 ). The business plans to boost its car dealership network from the here and now 30 in 4 southerly states to concerning 100 within 3 months and also thereafter enhance it to around 120 by the end of this financial. Firm is expects sales of about 25,000 bikes throughout the existing fiscal year. (As reported by THE HINDU BUSINESS LINE on may 16th 2009.
Coimbatore based Ampere automobile pvt ltd is slowly increasing their procedures from electric bikes to center motor as well as controller production. Their future design V60 & Adya 60 has actually already gotten clients because of its trendy look and also performance.
The above brand-new clips proves that this service is expanding as well as the mentioned companies are having favorable overview in electrical bike service in India.
Marketing campaign.
Currently just YO bikes, Hero Electric is airing a Eleglide F1 Series offering advertising deals for their consumers. Lectrix motors ltd had presented their e-1 model to the “male of the suit “of all the suits played in ICL 2008. Many various other companies are airing their commercials on regional networks as well as following traditional banner promotions. Some firms are giving regional advertising offers for joyful seasons.