SEO has changed drastically since its first generation, and the fact is, it constantly changes every year, and yes, sometimes multiple times per year. The boxes you need to tick and the hoops you need to jump through only get more difficult to reach, and with AI programs now competing for attention, the challenges have only become tenfold.
This does not mean that there is no hope, or that you should ever abandon your SEO strategy. SEO has always been a combination of technical recommendations and, above all else, content strategies. This guide will discuss how you can adjust your SaaS SEO strategy going forward in 2024.
Adjusting Your SEO Strategy for 2024
A successful SaaS SEO strategy is one that constantly strives to make full use of all available technology to date and is always pushing the envelope of what content can do for your customer. The good news is that, when you put the effort in, you will immediately pull ahead of those that try to cut every corner in the book. Now is the time for hard workers and creative thinkers to shine, so keep these top recommendations in mind when adjusting your SaaS SEO strategy in 2024:
- Use AI, But Don’t Rely on AI
AI tools are exploding, and while they aren’t true “AI”, the term still applies. The trick with this new generation of AI tools is that you absolutely should use them, but you shouldn’t over-rely on them. Content is a great example of this. You can have an AI tool generate a well-written article in seconds. Still, if that article is just rehashing content without any sort of human-based flair designed to connect with another person, it will fall to the wayside. Soon enough, if everyone uses these generated tools, everyone is going to have content that looks and sounds exactly like one another.
This doesn’t mean you should avoid those generative tools like the plague. Instead, use them as a support tool. Brainstorm ideas, start your research progress, and even use it to help pick out issues (like SEO or grammar) to speed up content creation.
- Delve Into What Makes Your SaaS Product Stand Out
Uniqueness and in-depth information are essential when it comes to standing out to real users and search engines (and now AI tools). That’s why you want everything you create to be very specific, and very informative. The good news is that, as an SaaS tool, you have the perfect topic to talk about. Create in-depth guides, extensive FAQ sections, tips and tricks, and more.
- Use a Multi-Media Approach
The written word is great, but it isn’t your only option. Reverse-image search has expanded exponentially. Now, systems can easily detect the image, the words on it, and more just by the image alone. By creating a beautiful, interactive, and multi-media set of guides, tips, FAQs and more, you not only engage your audience by appealing to multiple senses, but you also increase the value of your content.