Socio-demographic surveys are very important because they help in describing the characteristics of a realized sample and determine if there is a sampling error in the survey. The primary goal of a researcher is to collect the most information that when analyzed, will help institutions, businesses, or the government make evidence-based decisions.
Many people are always reluctant to participate in surveys because they have no time and interest, or they do not want to give sensitive and personal information. Explained below are great tips on how to get more information during your socio-demographics surveys.
Know your intended respondents
A preliminary study of the target sample is an important step to help you understand the respondents, and in turn, you will choose the best approach to take during the survey to get the most information.
Studying the sample will give you information about the language they are most comfortable with. Speaking the same language will help them feel more comfortable around you, and you will get an opportunity to collect the most information.
Timing is a very important aspect when conducting a survey. Information from an initial study of your sample will help you get a hold of all the respondents you need by identifying the time they are more likely to be less busy with work or their families.
If your sample is from a population living in poverty, you may need a token of appreciation such as a packet of milk and bread to encourage the respondents to participate in your survey. You can also offer compensation for people in other demographic areas who are within your realized sample.
A preliminary study will recognize whether or not the respondents will need to be guided in understanding the survey questions. Therefore, you will do the necessary preparations and organize how much time to give each respondent in your survey.
Be open and honest about why you need their demographic information
Creating a good rapport with the respondents helps them trust you more; hence, they’ll provide all the information you need truthfully. This can be done by giving an honest and informative introduction that clearly describes who you are, what the survey is all about, and the importance of the respondents’ socio-demographic information. For a proper introduction, you need clear goals and a well-defined purpose for your socio-demographic survey.
Informing your respondents on how their personal data will be used and assuring them of the safety of the data, will encourage greater participation. No one will give you their personal information if they doubt the integrity of your survey.
You can also send an introductory email before the survey to help your respondents prepare for your socio-demographic survey by setting aside ample time to answer the survey questions.
Keep your surveys short
Most people want to maximize their time so they can afford to pay for all their needs. Asking them to participate in a survey with a long list of questions may lead to very few people participating and giving irrelevant answers.
Having a survey with short sentences that are clear and precise is more time-saving and effective. Make sure the survey has all the important questions that will provide all the socio-demographic information you need.
Informing people on how long the survey will take also encourages more respondents to participate.
Survey questions should be well structured.
All questions should be aligned with the goal. Ensure that you do not lose sight of how much information you want to collect while attempting to demonstrate diversity.
Ensure you go through all questions before starting the survey because some respondents may seek clarification for those they do not understand. The aim of the survey is to collect as much accurate data as possible to make distinctive conclusions that can help describe the sample or a specific population after data analysis.
You can also ensure you collect as much information as possible by having multiple choices and checkboxes. This saves time and helps people to answer all the socio-demographic survey questions.
Collecting socio-demographic data is important, and you need to choose approaches that best suit your specific sample to maximize the information you collect. Use the information explained above for the best outcome in your socio-demographic survey today.