When SEO reared its head years ago, everyone jumped on it and that included large corporations. Suddenly these companies, as well as small business owners were either writing SEO content themselves or were hiring teams-yes, teams-of writers to push out volumes of SEO articles in the effort of said companies getting ranked higher in Google searches and on other platforms.
The results varied and certainly did expose these companies with a vengeance. However, not all has been good with SEO and Google has found itself in a place of contempt and frustration with SEO over usage.
In 2021 and beyond we have seen and will continue to see vast changes in what is and isn’t allowed when it comes to SEO protocol. For some this is good news; for others not so much.
Why the Old Model Isn’t Working
SEO optimization was created so that when people surf the Internet they could type in whatever key word they could think of and then get the information they were looking for. Because human nature predicts that most people are impatient, those in search of information rarely go past page 2 in a Google search. This is problematic for authors and companies because their information is never or rarely seen, even if they have good stuff to offer.
The problem with the former SEO was that it gave businesses a license to be dishonest by making sneaky and often dishonest titles so that someone looking for physicians in Ohio who typed in “physicians in Ohio” would now be subjected to a heap of content that had nothing to do with what they were actually looking for because SEO savvy writers found a way to make their website show up first by incorporating some of the absurd (and unrelated) keywords into the title and body of the articles.
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For those searching for information this has been an overwhelming and frustrating advancement. SEO should be a way for the common folks to obtain relevant information quickly. Instead it has become something much uglier.
The real issues also became fore front when SEO marketers realized that the more times key words appeared in an article, the higher it ranked on Google and other search engines. Suddenly the entire premise of the articles changed and the content was awful.
Articles that are ridden with key words sound unnatural because the writer has to fit singular keywords into it “X” amount of times. This takes up valuable space where solid content should be. It is nearly impossible to write an informative article about common photography terms when you have to stay within such strict guidelines.
Additionally, for readers, seeing the same key word throughout an article accomplishes nothing but saturating it and the end product is an unnatural sounding text. For the most part, people are intelligent and they know when they are being manipulated.
Especially with current issues like the pandemic and vaccination management systems, the public and Google are becoming less patient with searching for valid information and being fed gimmicks. No one likes to look like a fool and rarely are over optimized articles even effective.
Google began to take a strong stance in an effort to curb and panelize those that were abusing its former algorithm. Because of the new rules, many SEO giants saw considerable droppings to their ratings and were not happy with it naturally.
But the changes are here to stay and will only get tougher in the coming years so SEO specialists are going to have to adapt to the times or suffer the consequences.
What to Expect
There are many changes with the new algorithm but here are the big ones.
Titles: Titles for articles and websites will have to be tailored to sound human written and will have to be relevant. That means the content has to match whatever title or link you choose. Gone are the days of manipulating people into opening your link and then trying to sell them something not related.
Ads: This is troublesome particularly for those who have blogs and get most of their income from ads that they purchased. Too bad, says Google. There is now a limit to how many ads one can place above their web link fold and those who don’t play by the rules will either have their site removed or will incur hefty fines.
Key words and Tagging: Sites that continue to over optimize their articles will also be penalized. Instead, users will have to find ways to incorporate more tags and be less concerned about exact phrasing. Article content is also going to be scrutinized. Those who use fluff or the same keywords absorbent amounts of time in the article will be removed or fined.
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