Top 8 App Marketing Methods

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Top 8 App Marketing Methods

So you have built and launched an outstanding app that has a high-end user interface and engaging user experience. But that’s just the beginning. For your app to be super successful, you need a group of users to download it, leave reviews, share it in social circles so your app could gain hype and downloads.  

Almost every tech business is utilizing robust digital marketing techniques now to acquire users – and so should you. If you too are an app entrepreneur looking to expand the reach of your mobile app, here are 8 digital marketing techniques that are super practical and effective.  

  1. Landing Page for Mobile App

Your app’s landing page is the first point of contact for users – especially if it’s a premium app. Users will search for your app online on Google before downloading or making a payment. That’s why, building a digital presence on Google, and then optimizing the website is very important for brand awareness as well as increasing visibility. It is ideal to ask your mobile app developer to build a simple landing page about your app. If you want a more professional look with a website that’s customized with your app’s brand, then we recommend hiring a web development companies in Dubai to build one for your business. 

When developing a landing page, remember to create clear call-to-action buttons. These buttons will direct users to download your app. Also, ensure that your landing page is mobile-responsive for users who’ll read about your app on smartphones. After launching the landing page, make sure to analyze how different sections are performing. Install heatmaps from Hotjar to understand user behavior on the page. 

  1. Content Marketing

Content marketing is important for brands that want to create product awareness. In your case, it will be your app which the world first needs to know before they can download and use. Publish content about benefits of your app and how it could solve real-world problems. Create engaging blog posts, infographics, and videos that highlight the unique features of your app. 

Prioritize content quality over quantity. Your focus should be on creating high-quality, informative content that addresses the pain points of your target audience. For success on search engines, maintain a consistent publishing schedule. This will keep your audience engaged and coming back for more. After publishing, leverage your content across multiple channels, including social media, email newsletters, and guest blogging. This will maximize reach and engagement.

  1. Google Ads: Targeted Advertising

Google Ads offer a powerful platform for reaching potential users right at the moment when they are searching for apps like yours. By advertising on Google Ads, you can utilize specific app-related keywords and audience demographics to optimize your ad campaigns. This will give your app instant traffic and drive relevant traffic to your app’s landing page.

Before starting a campaign on Google Ads, you’ll have to conduct thorough keyword research to identify relevant keywords with high search volume and low competition. More importantly, you’ll have to create a list of negative keywords so that you don’t get irrelevant clicks. Secondly, keep tracking conversions you get from your ads to manage the ad spending in future.  

  1. Social Media Marketing: Engage and Connect

Connect with your target audience on a more personal level via social platforms like Facebook, Instagram, X, Threads and Reddit. Create compelling content, run ad campaigns, and engage with users through comments and direct messages. You need to maintain a balance between text and visual content to get some engagement and readership on these platforms. Create a calendar beforehand, design graphics and schedule ahead to stay consistent. Later on, when you plan to expand your reach, utilize influencer partnerships and collaborate with other bloggers and vloggers in your niche to increase followers. 

  1. LinkedIn marketing 

Start with creating a company Page on Linkedin for professional networking. LinkedIn is not just for job seekers and recruiters; it’s also a powerful platform for B2B marketing and networking. You can leverage LinkedIn’s professional community to connect with potential partners, investors, and industry influencers.

When creating a company profile, complete your company page with relevant information, include a description, logo, and website link. For posts, share industry insights, company updates, and thought leadership content to establish your brand as an authority in your niche. With regular posting, actively engage with industry professionals by participating in relevant groups, commenting on posts, and reaching out to potential collaborators.

  1. Community Building on Platforms like Reddit and Quora

Participate in discussions about your app in relevant communities and forums like Reddit and Quora to establish credibility and build a loyal user base. Generate discussions, answer questions, and share valuable insights related to your app’s niche. By providing genuine value, you can attract users who are actually interested in what your app has to offer. However, communities like Quora and Reddit are heavily moderated – and so, instead of posting links that might look spam, go for value-driven participation. Focus on providing helpful and informative responses to questions and discussions within your app’s niche. You can also be transparent about your affiliation with the app but avoid overly promotional language. Regularly engage with the community to build trust and establish your presence as a knowledgeable authority.

  1. Email Marketing: Nurture Relationships

Email marketing remains one of the classic ways to build relationships with your audience, retain them and drive conversions. You can build an email list of interested users and send regular updates, newsletters, and promotional offers to keep them engaged and informed about your app.

When starting with an email marketing campaign for your mobile app, segment your email list based on user behavior and preferences. Check the demographics of your users to deliver personalized content and offers. You can also use automation tools to send targeted email campaigns based on user actions like app download, and in-app purchase. 

  1. Video Marketing with YouTube and TikTok

Video marketing is one of the fastest growing digital marketing techniques of 2023 – thanks to platforms like YouTube and TikTok that already have a massive, strong audience that is ready to tap and convert. With video marketing on these platforms, you can showcase your app’s features in detailed as well as bite-sized content. Secondly, you can use dynamic and engaging videos to create awareness about how your app solves specific problems. Create tutorial videos, demo reels, and user testimonials to demonstrate how your app is making a difference. In addition, if you feel you don’t have enough users in the beginning, you can even go for ads on both of these platforms. 

Wrapping up…

With these 8 digital marketing methods, you can create a strategic app marketing framework to create awareness, build community and convert your users. Most mobile app development companies in Dubai offer this multi-faceted marketing approach in their full-cycle development coverage and combine SEO, content, PPC, social and community marketing, LinkedIn, and video marketing to build full-fledged marketing plans to meet six months to six years expansion goals.  

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