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    Failure in business is something everyone wouldn’t like to experience in life. But, before that, there are warning signs to tell you that your business is in trouble. These are things that educate you that your business will end up failing

    Studies suggest that the survival rate for a new business is 66% for the first two years, while 50% survive for four years and 40% over six years. 

    If you need your business to thrive, you need to learn common pitfalls and avoid them. You need to also buy YouTube views for your business purposes.

    In this article, we have listed some of these surefire common ways why you may end up closing your business doors soon. 

    Let’s dive in. 

    1. Lack of proper understanding of your clients and market 

    If you want to succeed in business, you need to plan to play and win. Otherwise, without a proper understanding of the market and customers leads to failure. 

    Besides, you also have to understand the competitive marketplace and buying habits of the customers. You have to know about your customers and how much they can spend on your products or services. This will be a significant step to succeeding in a business. 

    1. Investing in an unprofitable industry

    The other great mistake you can make and lead to business failure is opening in a place where it isn’t profitable. There are times when you can’t turn the best ideas into profit. 

    Therefore, to avoid making this mistake, choose an industry you know to achieve sustainable growth. That’s because, for a business to run, it should have a positive cash flow. So, it will require more than an excellent idea for you to stay in business. 

    1. Lack of understanding what you sell 

    When you fail to communicate or understand things you’re selling, it leads to business failure. You have to define your value proposition of the business. 

    Ask yourself the value you’re offering your customers. Once you’ve got a better understanding, they ensure you’re communicating effectively. The market, on the other hand, has to connect with what you’re communicating. 

    1. Inadequate Finances 

    If you’re to run any business effectively, capital is a significant factor to keep in mind. No, any business can thrive without finding it correctly. So, you must be prepared with enough cash before starting a business. 

    In other words, be prepared with cash flow to run your business. If you expect to run with a dry bank account, it will lead to business failure. Remember that cash is king, and you can borrow money from financial institutions, friends, or donors. 

    1. Reactive Attitudes 

    When you fail to react or anticipate competitions, changes or technology leads your business to fail. Staying innovative helps to keep your business competitive and increase brand awareness. 

    1. Overdependence on one customer

    Perhaps there is one customer you entirely depend on. If the customer walked out, do you think your business could survive? This is something you’ve to be serious about. 

    So, if that would significantly affect your business, then diversifying the customer base should be the solution. Remember this is something you need to implement during your strategic plan.  

    1. Lack of Customer Strategy 

    Customers will significantly influence your business. If that’s so, are you in touch with your customers? This will help you understand the things they like or don’t like. Understanding these customers’ ins and outs plays a significant role in the success of your business. If not, that could lead to the failure of your business. 

    1. Learn to say “No.” 

    If you want to serve your customers effectively and make them happy, focus on quality, follow-through, follow-up, and delivery. When you don’t do that, your business could drain all your cash. This will lead to a reduction in profitability. There are times you can choose to say no to those projects you can’t deliver the best. 

    1. Poor Management 

    Business management involves various activities such as controlling, planning, organizing, communicating, and directing. The thumb rule of a business is to know where your business stands all the time. There is a common problem that most companies experience – growing beyond management skills or resources. 

    1.  Lack of planning 

    Lastly, when you don’t plan for your business, it leads to failure. In other words, when you aren’t aware of where you intend to go, your business fails.

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