You’re undoubtedly used to seeing fashion trends come and go by this point. However, have you ever considered what a website can become if it is left up too long due to passing trends? You have a few options as a site designer. Popular design trends can be completely ignored, adopted but removed from use as soon as they become stale, or customized in a way that is exclusively your own. You can use this advice to determine which strategy makes the most sense for your website.
Regarding language saturation, I recently read an interesting piece on Forbes. Here is the issue:
Customers frequently lack a technical understanding of what firms perform or the solutions they’ve developed. Because of this, copywriters often employ jargon to refer to “Internet-connected gadgets with computational capabilities” as “smartphones,” “smart watches,” and “smart speakers.”
Some of these terms catch on like wildfire, and it’s hard to find a company or website that doesn’t utilise them quite quickly. Because everyone saying the same thing, the words — and the related good or service — lose their meaning in the eyes of the customers.
When fashion trends become very popular, the same thing takes place. Last year, Vitaly Friedman discussed this in relation to cookie consent messages and banner blindness.
What options do you have, though? Is it necessary for you to join the design trend in order to prevent your website from falling behind? Today, we’re going look at what your options are.
What Are the Best Practices for Too-Popular Design Trends?
Please understand that I’m not advocating ignoring any and all emerging design trends.
There are some trends that we must implement universally. like mobile-first design and minimalism. Please don’t disregard evidence that a design technique is required when there is strong, verifiable support for it like some of the .
I’m referring to fashions in design that don’t serve to improve the web. Instead, they only aim to increase website engagement.
Brutalism. pop-ups for Facebook Messenger. hero sliders on the home page. It won’t be long before customers are flooded with these trends as soon as well-known websites start incorporating them, and as soon as authors and website development services in Goa starting include them in design trend roundups. Banner blindness begins to manifest at this point.
So what are your options if you discover a fresh design fad that looks promising?
You engage in temporary website initiatives.
If you create websites, give them to clients, and then wish them luck as you move on to the next, it’s probably not a good idea to experiment with fad-like design trends.
Given how quickly design trends can change, you shouldn’t force your client to utilize an outdated design for their website. Any one of the following three outcomes will take place:
- They won’t notice that the old feature is costing them conversions and will keep it in place.
- They won’t be pleased about needing a rework so quickly and will ask you for assistance in eliminating the function not long after their debut.
- They’ll seek assistance from another designer because they’re angry that you put them in this undesirable situation.
Try to discourage your customer from taking advantage of a passing design fad unless they have a compelling cause to. They should support you in sticking with what works if they comprehend the transient nature of some of trends as well as how banner blindness arises from oversaturation.
You’re creating (or redesigning) a website for a very reputable business.
Adopting a passing fad could be problematic for any company has a solid track record with its audience and a tried-and-true strategy for success.
The current mobile homepage looks like this. It’s streamlined, easy to use, and basic by design. What would happen if the designer decided to give the hero banner a video background? Or to ruin the experience of looking at properties with a pop-up offering a free ebook download? You must carefully consider the impact that changes to the anticipated design would have on how things would go. Therefore, it is better to disregard passing trends when creating something for a company that is recognized for its dependability and convenience.
This does not preclude the need to revamp a website like this. As I previously stated, we can’t disregard long-lasting design “trends” because they help us drive websites in the proper path (like responsive design).For instance, Zillow looked like this in 2017:
About Hexachipx website designing in Trivandrum
Hexachipx.com is a web development company in Trivandrum providing quality website designing for its customers.