The marketing realm has witnessed a massive shift over the years and is no longer confined to the traditional approaches that were once effective. With the advent of the internet, digitization has stormed marketing by offering a unique avenue of opportunities for brands to generate higher revenue and approach their clients effectively.
Why Does Your Business Need Digital Marketing Services?
Digital marketing has enabled businesses to connect to their customers via SEO and PPC, social media platforms, email marketing, and several other approaches. To ensure that you fully harness their potential, consider hiring a competent digital marketing service provider.
Here are some reasons why digital marketing services are pivotal to ensuring the success of your business in the modern world –
- Because your customers are online
As of January 2021, there were a staggering 4.66 billion active internet users globally, accounting for about 59.5% of the world population. Out of this, 92.6% (4.32 billion) browsed the internet using mobile devices. These statistics reveal a ton of potential in taking your business online to fuel profits.
Online exposure is a remarkably effective approach to retain customers and approach new leads. If people hear about your brand and seem interested, they would want to know more about it, which in the modern era is through internet surfing. If you do not have an online presence, you will lose a ton of potential leads.
Digital marketing takes your business to consumers who shop online frequently in a cost-effective manner. You can broaden your brand recognition by leveraging Google Shopping Ads, brand awareness campaigns, and outsourcing to a digital marketing provider.
- Because it caters to mobile phone users
Billions of people have mobile phones that they use to research various products or scroll through social media. A crucial aspect of digital marketing is making mobile-friendly content to avoid losing potential leads.
According to the latest findings from GSMA Intelligence, a whopping 5.29 billion unique mobile phone users exist in the world today, which has risen by 97 million in the past 12 months.
Despite owning PCs, people will likely use their smartphones for internet surfing owing to their portability. For instance, a person might look up a local Italian restaurant while riding the bus on a mobile phone rather than boot up their computer. Consider outsourcing your digital marketing service needs to a digital marketing service provider company.
- Because it establishes your brand’s presence
Digital marketing will allow your business to demonstrate to the people what your brand offers and how you have the right products/services for their needs.
When confronted with different choices, consumers are more likely to purchase a commodity from a familiar brand name. The significance of brand awareness is evident from the fact that 37% of marketers had it as their top priority in 2019.
Here are some strategies to spread brand awareness swiftly and effectively –
1. Content Creation
Content creation includes articles, infographics, videos, and podcasts, all of which bring value to your customers by revealing insightful information about your business and how you stand apart from the competition.
2. SEO
SEO puts your product/service right in front of potential buyers and displays your webpage on the first page of search results on popular search engines like Google. SEO helps businesses acquire organic site traffic from the search engine results page (SERPs).
SEO is achievable by working on –
- Content optimization
- Building links
- Internal page linking
3. Remarketing Campaigns
Remarketing is a type of online advertising that lets you display targeted ads to users who have been visitors to your website in the past. This marketing approach tracks visitors across the internet as they surf the web, watch videos online, and scroll social media.
- Because it boosts revenue generation
Digital marketing offers a significantly higher return on investment and a greater conversion rate over traditional marketing approaches, implying that it generates tremendous revenue. Besides, your expenditures are minimal when using digital marketing for brand promotion.
Digital marketing offers several ways to boost revenue, including paid search, online shopping, and retargeting.
Digital content marketing helps business owners conduct a content gap analysis regarding services and offerings. Such analysis can also improve your customer journey and boost its profitability. You also benefit from a higher conversion rate by targeting the right audience and redirecting them to your website.
- Because its flexible, accessible, and interactive
There are various forms of digital marketing, such as banner ads, content marketing, email marketing, and engagement via social media posts. Digital marketing opens up an extensive range of possibilities for advertising upcoming product lineups or services.
You can advertise the right product to the right buyers at reasonable costs with digital marketing. You can also precisely control investments in marketing and track them efficiently to ensure that the investment gets used judiciously.
Besides, digital marketing is interactive and engaging for the users in the form of blogs, interactive social media posts in the form of polls, video content, and more. Users can engage with the brand in real-time and even expect responses to their queries and comments.
- Because it is cost-effective and offers greater ROI
Compared to traditional marketing, digital marketing offers greater affordability. If you run a small-scale business with limited resources, it is advisable to invest in digital marketing. For instance, traditional approaches, including printing flyers, are pricey and time-consuming.
However, digital marketing lets you kick start the process instantly. All you need to do is conduct research and implement any of the digital marketing techniques listed above. You can set a fixed budget for social advertising campaigns and PPC campaigns and only pay if a user clicks on a targeted ad.
Besides being economical, several businesses claim that paid or free online advertisements yield a higher return on investment. Digital marketing offers a higher conversion rate or return on investment because most customers today are active online.
- Because your competitors are also doing it
Staying competitive in your industry involves keeping up with the competition in every manner. With the rapidly advancing digitization, it is safe to say that almost the entire competition has employed digital marketing strategies to engage current customers, secure new leads, and influence purchasing decisions.
Research conducted by the Content Marketing Institute revealed that 76% of B2C marketers and 88% of B2B marketers employed content marketing strategies to interact with their target audience.
Besides using digital marketing strategies, various brands are gradually increasing their expenditures in these campaigns to approach newer audiences. If you do not include digital marketing in your brand’s marketing strategy, your competition will overtake you sooner or later.
Final Words
With advancing technology, digital marketing has become pivotal in ensuring the thriving of businesses. Business owners must market their brand to a broader audience to fuel revenue growth.
Digital marketing has become an inseparable part of almost every business, and thus, must be handled by professionals. Amura Marketing Technologies is the best digital marketing agency in Mumbai and can be the ideal choice for expanding your brand’s digital footprint and generating higher revenue figures.
