There are over 20 modern ways to drive traffic to your business. The most typical ones are influencer marketing, emailing, voice search optimization, community building, SEO, and video marketing.
The rapid growth of social media, search engine, and video searches make it relevant to prioritize them when marketing.
Besides, many businesses now operate through websites. That makes it necessary to perfect your outreach, thereby grabbing an extensive customer conversion base.
The three types of SEO to pay attention to are on-page, off-page, and technical SEO. Best SEO practices will go a long way in positioning you as the industry leader.
It would help to understand typical ways to boost your traffic. Besides, you can utilize various SEO tools and maximize leads through local SEO, as explained below.
1. Technical SEO
Technical SEO entails conducting satisfactory work on your website’s code to improve (often) invisible aspects of the website. Examples of aspects of technical SEO are links, HTML body structure, speed, and responsive website design (RWD).
It starts by prioritizing semantic tags during your website development. These tags enable the search engine to easily interpret the sections and contents of your website.
For instance, you can use header, footer, section, and article tags to structure your website instead of using generalized meaning tags such as div.
The higher the search engines understand the flow of your site, the higher the possibility of ranking its pages for easier access by consumers.
The designer should ensure all the links do not break. As result, the user experience on your site will be impressive. That leads to Google and consumers prioritizing your site during a customer’s search.
The website should appear classic on various screen sizes, such as iPhone, desktop, android, and tablets.
2. On-page SEO
On-page SEO entails optimizing the easily seen content of the website. It involves creating quality content and working on the website’s HTML head section.
Quality content includes articles and blogs on your websites. It should be thorough in addressing the potential customers’ interests.
Your advertising agency should mind search intent when drafting the content. For example, the call-to-action when your target readers are at the awareness stage differs from that of the content that addresses readers at consideration or decision stages.
The more exciting part is that a relevant content strategy paired with a suitable buyer persona leads to creating shareable content. More social media shares become a source of your leads. That propels your website traffic.
The search engines should find it effortless to understand your URLs. The meta descriptions should be short and comprehensive because a well-crafted meta description can sell your site when its content gets shared on social media.
Traits, such as keywords and anchor texts play a massive role in SEO and UI. Besides, comprehensive website title and image alt tags speed up ranking and traffic to your business.
3. Off-page SEO
The final source of traffic is off-page SEO. This type of traffic often results from non-code and website content optimizations. Here, you utilize external sources to drive traffic to your website.
For example, you can create helpful content for various social media groups with anchor links directing readers to your website. Additionally, you can guest post on other websites. Just like in social media content, you evenly distribute anchor links to send readers to your website.
It would be best to pay attention to SEO tools and local SEO to grab a wider consumer base. For example, have personal details on the site and use location-based keywords for your meta descriptions.
Three core types of SEO that you ought to employ are technical, on-page, and off-page SEO. Apply them to boost traffic to your website, as explained in this article.