Building an ecommerce store is one of the best ways of making money and learning about digital marketing. However, a common misconception that most people have is that an ecommerce store will start generating sales without the implementation of any marketing strategy.
Are you new to the idea of Ecommerce SEO and don’t know how to implement a proper SEO strategy that will get things going for your store? Keep reading this article to learn and get idea about four SEO tips that can increase your traffic and supercharge your sales!
1. Never ignore the keywords
“Content is king” is one of the things you might have read a thousand times if you have searched about increasing your online sales. However, the problem is that if you are only relying on creating content without optimizing for keywords, the content won’t do any good to your online store.
Starting with a proper keyword research plan is, therefore, the first thing you have to do when optimizing your ecommerce store for SEO. If working on SEO is something you don’t have time for, you can choose Shopify SEO Services at Impressive Digital to get quick and reliable results.
2. Avoid content cannibalization
You will have to write the same content for the products on your ecommerce store that has been listed on several pages. The problem is that you have the same content posted everywhere; it can cause the phenomenon of “Content cannibalization.”
Search engines find it difficult to rank which one of your ecommerce store pages has the same content. This confuses the search engine bots, and none of your pages is ranked as a result.
The only way you can avoid this is using the 301 Redirects or “Canonical tags.” This tag allows you to interlink several pages, showing that all of the pages that have the same content are indeed talking about the same, and your page doesn’t get wiped out from SEO rankings.
3. Fix the broken links
If you have ever bought something online, the chances are that you have encountered the notorious “404 Error” during your search. This error represents a broken page that is maintained by the owner of the website.
Broken links not only reduce the experience of the visitors but also work as a “Bad signal,” putting you lower on the SERPs. The only way you can avoid the devastating results of broken links is by monitoring your website and keeping all the pages updated regularly.
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4. Don’t forget about smartphone users
Almost everyone has smartphones in their pockets, right? It’s not a surprise that most smartphone users depend on internet research to buy the products they want and also book orders on their phones too. You’ll have to ensure that your website is optimized for all these users if you want to increase your online sales.