Running a business website today is more complex than ever. With customers interacting with businesses through a variety of channels – live chat, email, social media, and more – it can be difficult to keep track of everything and understand what your customers want and need.
That’s why it’s important to find ways to better understand your online customer in 2022. Here are 5 ways to do just that:
1. Use a live chat system
A live chat system is a great way to engage with your customers in real-time and get feedback about their experience with your website. This can be especially helpful if you notice that customers are having difficulty using your site or if they have questions about your products or services.
Set up a system so that you can see all of the chats that take place on your website and review them regularly. This will help you identify any patterns or issues that customers are having so you can address them quickly.
Make sure to respond to all customer queries promptly and resolve any issues they may be having. This will show your customers that you care about their experience and are committed to providing them with the best possible service.
2. Ask for customer reviews
Customer reviews are a great way to get insight into what customers think of your business. You can use them to identify areas where you need to make improvements and to see what customers like about your business.
Make sure to ask for reviews from customers who have had a positive experience with your business. This will help to offset any negative reviews and show potential customers that you’re committed to providing a great experience.
3. Send out surveys
Sending out surveys to your email list is a great way to get feedback from customers about their experience with your business. This can help identify any areas where you need to make improvements.
Make sure to send surveys to a large number of customers so that you can get a representative sample. This will help you to get accurate results that you can use to make changes to your business.
4. Drive engagement with Verfacto
Verfacto is a great tool for driving engagement with your customers. It allows you to create Simplified Visualization Data that shows how customers interact with your website. This can help understand what customers like and don’t like about your site.
You will be able to get the customer’s journey, understand customer sentiment, and track the performance of your website. This will help you to identify any areas where you need to make improvements.
It can also be used to identify any areas where customers are having difficulty. This will help you to make changes to your site so that it is more user-friendly.
5. Use social media
Social media is a great way to connect with your customers and get feedback about their experience with your business. You can use social media to ask questions, get feedback, and resolve any issues that customers may be having.
Your response to customers on social media will be visible to other potential customers. This makes it important to respond quickly and resolve any issues that customers are having.
Make sure the engagement you’re driving with your customers is positive and that you’re providing them with the best possible experience. By doing so, you’ll be sure to better understand your online customer in 2022.
For more info on this, check out this verfacto article about the ecom user journey