business wifi marketing

How Business WiFi Marketing is Sparking a Change in Modern World

EZ Smart WiFi offers business WiFi marketing tools for all sorts of offline organizations to help them achieve their goals more quickly. 

Marketing is a super way to engage your customers and there are a number of methods to do the task but no method is as effective as WiFi Marketing is. It is a tool to keep the conversation going between a customer and a business. Also, WiFi marketing for business is one of the most effective strategies you can use to turn visitors into regular customers. If you are offering a WiFi perk to your customers but not using it as a Business WiFi marketing tool, you are missing out on a significant opportunity for growing your business. 

According to Statista, there are over 4 billion smartphone users in the world, and a majority of them always carry these phones with them. This is because they want to keep themselves connected and updated about the rest of the world. And without any doubt, they bring their phones to your store, and if you offer guests WiFi, they will like to return to your store in the future. This is why more and more retailers are following the wind and offering WiFi marketing solutions in their venues. If you wish to learn more about this strategy, continue reading. 

Business WiFi Marketing: An Introduction

WiFi marketing for business is a strategy by which retailers provide free WiFi in-store in exchange for customer contact information. They use the captive portal tool to fetch customer data. Retailers then use these contact details to ask for feedback and for the purpose of remarketing. For doing this, they send out marketing campaigns, like email newsletters and SMS to these customers.

When a shopper comes to your store and sees the WiFi symbol displayed, he tries to connect with it. In this effort of making a connection, he will encounter a signup form or page before he can start browsing the web on your store’s wireless network. Once he provides the contact information you’re requesting, he’ll be able to use your store’s WiFi.

There is another option of signing in too; he can use his social media account for making connections. Furthermore, after he has started browsing, you can control which webpage loads first on his device. For instance, you can choose to send anyone who connects to your free WiFi directly to your website. It’s also common practice to direct people to your social media pages to increase your online traffic.

 Here are some important benefits of WiFi marketing:

  • It Provides Customer Data

Social WiFi gives you a wealth of customer data. For fetching this data, you will use a captive portal tool. At a basic level, this marketing strategy gives you customer emails, social media accounts, and phone numbers.

Furthermore, using this tool, you can check when each customer visited your store, how often they visit, and see if they’ve visited more than one location. Plus, more advanced systems may also allow you to track their foot traffic as well as send push notifications with exclusive offers based on where they’re standing in your store.   

  • It Improves Your Business Visibility 

This tool offers a great opportunity for businesses to improve their social media presence. A strong social media presence boosts the brand awareness of your business. When a customer tries to log in with your WiFi, you can offer him an option of using social media account for login.

And when he connects with your WiFi in this way, you can ask him to give likes and reviews on your social media pages. This practice improves your social media presence and compels other customers to follow the trend of giving reviews. All in all, this method helps in increasing the brand awareness of your company. 

  • It Attracts New Audiences

The WiFi marketing tool also aids businesses in attracting new customers to their venues. When you use free WiFi for business growth, it attracts new customers to your venue. And when you are using it with the modern technology of WiFi marketing tools, you can create an intensive campaign for attracting new customers.

By analyzing the data of multiple customers, you will get to know what are the needs of that geography. On the basis of these needs, you can create and launch your business strategies. You can decide what kind of sales and marketing campaigns will work for this locality and this thing ultimately gets the interest of more and more customers. This is why business WiFi marketing plays an important role in the world of technology.

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