The client will not decide on a purchase until he receives enough information.
As marketing and sales progressed, so did clients. It is no longer enough to have one great ad that will attract them. Today, there are countless ways for customers to check everything about your brand and your products, so customers have become very cautious when buying.
That’s why your main task should be to deliver all the necessary information to potential clients, not – I want to sell them a product. If you provide the right information at the right time in the right way, your sale is made.
Therefore, the marketing and sales team are no longer two worlds. Let’s put it this way – the marketing team is the one that builds good and secure foundations so that the sales team builds a house, the relationship takes a step that is the ultimate and most visible goal of your business, which is sales.
Not all potential clients are interested in buying. And that’s okay. And how will you distinguish one from the other? Well, by automation.
This is very crude and oversimplified, but it is true. Through automated steps, you will, first of all, save time and money, your team will be able to focus more on creative and strategic tasks and designs, and the client will be able to get more and more information he needs to make a purchase decision. If someone gives up along the way, that’s a good indicator for you, because he wasn’t your client.
Of course, there are various tools for automating almost all processes, and when it comes to video automation, Plainly does half the work for you. Very easy to use, this software will create hundreds of videos for you, with the option to change five elements: Text elements, image elements, audio elements, video elements, and color. All this with a template and data source.
Here’s why automation is important:
1. Collects valuable data
We have already mentioned how important the cooperation between the marketing and sales team is and that it is marketing that prepares the ground. All this could not be done without collecting data and information about customers, their behavior, and habits, which is where automation is key.
For example, let’s explain it through an email campaign:
Video is of course the best option when, for example, you want to make the first contact with a potential client, a relationship with cold calling strategies. Video will attract and retain the potential client’s attention the fastest, especially if the message is personalized. It would of course be desirable for such a video to contain a call to action (CTA) – signing up for a newsletter, downloading and/or filling out a form, survey, visiting your website, etc… Based on what the client chose and what step he took, the next automated step can also direct it the way you want. Let’s say those who fill out the form, automatically receive an email with products that are on discount or free delivery for those products, or receive an offer to make a card with you that will enable them various benefits when paying. Based on all these steps, you collect data that leads you ever closer to sales, that is, you prepare the ground for the sales team. Because not all potential clients are the ones who will eventually buy the product, therefore, through automated processes, you can respond to the client’s needs and introduce them to the sales process, while saving your time and, most importantly, collecting valuable data that will ultimately be important for the final act – the sale.
2. It helps SEO optimization
A website that includes a video will always appear at the top of the search because it is the video that keeps the user on the website longer. With that, for example, Google registers that site as relevant and credible. That is why video automation is very valuable in this.
For example:
You can create several versions of a video, with Plainly, which will be the same, but will differ for example according to which part of the world or your country or which speaking area the client watching that video is from. It is already a kind of personalization that will attract the client to watch the video, stay longer on your site, and if there is a CTA in the video itself or right below it, which leads the client to other pages on your site where, for example, there are new products, products that are on discount, new conveniences when paying (let’s say you opened the option to pay by check), filling out forms already gives you data on the behavior of customers who decide to take that step. Of course, not everyone will decide, but it is again useful filtering through which you gather information about who is really your potential client and who is not, and how you should further react and provide the client with as much information as possible that will help him be closer to a decision about shopping.
3. The right message at the right time
You may have already recognized this in the previous two reasons, but the point is that automation, especially video automation, allows you to respond to your potential clients in an adequate way and at an adequate time, without having to sit at the computer 24 hours and click every time one of your clients contact you and customize the messages. Essentially it helps you elevate your business.
Let’s explain again through an example:
Let’s say you already have clients who signed up for your newsletter and now you want to further help them and build a relationship with them. First of all, with the help of the Plainly platform, you can create hundreds of videos that will be the same, but will change, for example, only the text part, that is, the first and last name of each client. Of course, you will just assign all that as a task and Plainly will do it all by itself. Next, once you’ve prepared all of that, you’ll determine the most appropriate time to send all those videos to clients (you’ll probably determine the time based on earlier data you’ve collected, which shows the most common times of their email activity). Then again in that email, through CTA, you can lead customers to a new step or give them several options and automate each of those options again, that is, when they click on what they want, they automatically get new options and new useful information, as well as you, on the other hand, who in this way collect useful data about the reactions of clients.