Instagram shopping is one of the best features launched by Instagram, which is the best option for people looking to shop through the app. Read on to know more about this feature.
Instagram shopping: A new way to shop is an in-app shopping experience, a newly launched feature by Instagram in the year 2020. During the covid- 19 pandemic, Instagram launched a new shopping feature to keep businesses going and make it easier for people to shop for the stuff they love. This new feature enables businesses to Instagram shopping tag their products on their posts which is as easy as tagging other people. Initially, this feature was available for the people residing in the US, but after getting success in the country, Instagram has expanded its business in other countries as well.
What is Instagram Shopping?
A new feature launched by Instagram allows businesses to choose photos they would like to promote and can tag up to 5 products per image. This publication gives access to details of the product and its price. It also shows a link that takes people to the website where they can purchase the product. Instagram shopping feature is a new and the most important new feature launched by Instagram since the launch of business tools in 2016.
Since Instagram launched the feature of shopping, it has given incredible opportunities for businesses, be it a big brand or a small shop which enables businesses to reach their target audience and drive more sales.
How Does Instagram Shopping Work?
Instagram shopping allows users to buy from this social network whereas it allows businesses to increase sales after setting up this feature and attract more and more customers to their site without any hurdle.
Instagram shopping has given many advantages to its users as well as businesses. Some of them are listed below:
-For users
The new feature is very straightforward for users and needs just one click on the product they are interested in.
A shopping bag icon will be included in the images that contain a link to the product at the top right corner of the image on an account profile.
As soon as you click on the image, the message “tap to view product will appear in a small window. When you tap on the product, a pop-up window will appear with the photo of the product you wish to buy and an option to buy it with other details.
The main advantage of Instagram shopping for its users is no need to go to the Instagram link in bio to access the website of the product you wish to buy which saves a lot of time.
-For businesses
Traffic will be increased on the website. Customers will be redirected to the web as soon as they tap on shop now.
Businesses get a higher number of orders which eventually leads to more and more sales. Instagram shopping allows businesses a better positioning on social networks.
How to Reach Your Customer with Instagram Shopping?
If you want to earn money, it is important that you grow your Instagram shopping customers. It is one of the easiest methods to reach target customers.
#1. Grow Your Instagram Shopping Customers
- To increase your customer base, GetInsita can be used to grow Instagram shopping in a very short span of time. Some features that make GetInsita the best are:
- Privacy – It is one of the features which is required to grow customers to shop on Instagram
- Real Followers – To increase the customer base on Instagram, the page should have real followers. Real followers can be easily increased with the help of GetInsita.
- High-quality Users – High-quality users are needed to increase the customer base for your Instagram shopping page, which in turn will lead to reaching the target customers
- Available on PC, Android, and iOS – Your business account is available for PC, android as well as ios. Here we recommend some apps to help you get free Instagram followers, or you can say aplicaciones para aumentar seguidores en instagram gratis in Spanish.
#2. Tag Products
Below are the steps that will help you to tag products:
- Tap “+” and click on the post.
- Select a photo or video and add a caption, effects and filters. Tap next.
- Tap tag products. Tap the products on the photo or video you want to tag.
- Search for the product to be tagged, then select as they appear in the search box.
- Tap done. And tap share.
#3. Add Links to the Instagram Story and Bio
As for adding links to the Instagram story and to bio, you can follow the steps to make it.
- Open the Instagram app on your phone and swipe left to start a story.
- At the top, tap the option of ‘insert’ link.
- Click the URL, insert the link and tap done.
- Share the story.
Conclusion
In the end, it can be concluded that people nowadays like to use Instagram for shopping, and it is getting more fame day by day. By making shopping posts attractive by adding Instagram tags, captions as well as using different fonts, more sales can be driven to your business. To drive more sales to your business you need to have more real and active followers on Instagram. This you can easily get with the help of GetInsita, which is one of the most trusted Instagram followers apps to get 100% real, active and organic followers. These followers will in turn lead to more sales and eventually lead to the growth and success of your Instagram shopping business.