How To Keep Your E-Commerce Customers Happy


Any e-commerce business owner will tell you that customers come first. It’s the customers who help to keep the business running. What this means is that it’s imperative that every customer is kept happy. However, it’s not always clear exactly how to do this

Don’t worry, this article will show you how you can keep your e-commerce customers happy at all times. 

Get Organized 

Organization is key for any business. The more organized a business is, the better the customer service will be. Tools such as CRM in addition to a lot of training can prove to be somewhat priceless. 

Ideally, the customer service team will:

  • Work to make every customer feel welcome
  • Work to quickly resolve any issues
  • Ensure that customers’ queries are answered quickly
  • Help customers to feel happy about buying the products/using the service

Customers will only ever be satisfied when your business is organized. A disorganized business will not have a motivated team. Customer queries will not be tracked, and team members are unlikely to be happy. Organization is therefore key to keeping customers happy. 

Let Customers Serve Themselves 

Studies have shown that more than 60% of customers prefer to serve themselves. 

If you have an automated checkout system, your customers will be happy. 

Your automated checkout system should be easy to use, day and night. 

Add a Knowledge Base 

From time to time, customers may want to reach out for help. However, they don’t always have to. Adding a knowledge base means customers can find the answers to their queries quickly. 

A knowledge base also means customers don’t have to contact customer services. A lot of people will be happy about this. 

Ask For Feedback 

How do you know what your customers want?

How do you know when a customer is unhappy?

Unless you ask for feedback, you won’t know. Ask your customers to leave you a review. You may not always receive a great review. However, a bad review is an opportunity for learning. 

Work On Your Response Time 

One of the most frustrating things from a customer’s point of view is having to wait. 

Customers won’t want to wait very long for:

  • A response to their email
  • A response to their live chat message
  • The site to load 
  • An email confirming their order 

The quicker your responses are, the happier your e-commerce customers will be. 

Make Your Buying Process Simple 

The easier it is for a customer to buy something, the more you’re likely to sell. Many people like to shop online because it’s easy. 

Try to keep things as simple as possible and customers will stick around. Avoid making a fancy-looking website over complicated. Customers should be able to check out in no more than 3-5 clicks. The easier it is, the more money they’re likely to spend. 

Use the above tips to help you to keep your e-commerce customers happy. The happier your customers are, the more likely your business will thrive. 

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