If you are not yet promoting your print shop on TikTok, you are seriously missing a trick. One of the best social media channels for visual products, TikTok has a whopping 1 billion active monthly users, and this number is growing every day.
Providing the perfect platform to showcase what makes your print shop unique, TikTok marketing, when done right, can dramatically boost sales and significantly grow your customer base.
Read on to discover how you can promote your print shop on TikTok with tried and tested techniques for businesses of all shapes and sizes.
Understand the platform
If you are not a regular user of TikTok, then the first thing you need to do is familiarise yourself with the platform.
Spend some time watching clips to see what type of video content is popular. It can also be a good idea to see if your competitors are posting videos and, if they are, look at what they are posting and how it is being received.
Use TikTok Ad Manager
TikTok Ad Manager is a great tool that enables you to reach your target audience on TikTok quickly and effectively. There are three levels of TikTok ads:
- A single TikTok ad
- A group TikTok ad (multiple ads)
- A TikTok campaign (a collection of ad groups)
You can also choose from a variety of different ad styles, including videos, spark ads, playable ads, shopping ads, and carousel ads.
Set up a TikTok shop
A TikTok shop is a must if you want to sell your printing products on TikTok. You do not need to pay to set up your shop, but you do need to meet certain requirements, including:
- Have over 1,000 followers
- Be at least 18 years of age
- Have over 50 views in the last 28 days
- Have posted a video in the last 28 days
Once you have your own TikTok shop, you should optimize your product listings so that more people see your items.
Work with influencers
The key to TikTok’s success as a social media platform lies in its commitment to being informative and entertaining rather than just blatantly advertising products and services. One of the most effective social media strategies for print shops, TikTok marketing is not just for young audiences but can appeal to all demographics.
One way in which you can make your promotional videos more likely to go viral is by collaborating with an influencer from within your niche. When choosing an influencer to work with, look for someone whose content is relevant to your brand and who you think your target audience will trust and respond well to.
Jump on new trends
TikTok is all about new trends, so if you want to enjoy success on this platform, you need to make sure you tap into any new ones as quickly as possible. Look for new challenges, dance moves, effects, and music, and then find a way to use trends to promote your brand in an entertaining way.
Don’t be afraid to ask your followers what trends they like or what type of content they want to see. Often, you can find some great ideas in the comments section below each video that you post.