Some Myths of Business Coaching

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Entrepreneurs have a lot of preconceptions about business coaching. However, if these biases keep you from hiring an effective business coach, you may be missing out on a great opportunity to improve your skills and business performance.

Business coaching is business management “training” specifically designed for entrepreneurs and tailored to your unique situation. It helps you make better decisions and become a better leader.

Our clients talk about it best thanks to their testimonials, click here case studies explaining the objectives of the entrepreneur and the results of the support

Coaching is expensive and I have to save money”

A healthy and well-run business translates into savings and improved profitability.

Coaching allows you to learn how to detect inefficiencies in your business and eliminate them, in order to achieve more savings in the long term! If you don’t fix these problems, they eat away at your profits, day after day.

I don’t have time; I have a business to run”

Most entrepreneurs spend their time solving problems and dealing with emergencies. By neglecting to address the main challenges you face, you are accepting that your problems may repeat themselves and are likely to get worse.

A business coach can help you identify and eliminate the root causes of your problems in order to end this vicious cycle.

I already know what’s wrong with my business”

Visible difficulties are usually symptoms of larger problems that only a thorough assessment can detect. Don’t waste your time and money treating symptoms that will reappear if the root cause is not addressed. A business coach looks at the big picture of your business to find the underlying cause(s) of problems, and then coaches you to find ways to fix them.

Coaching will not change anything in my company”

For things to change in your company, you must be convinced of the merits of the changes and know how to implement them. A good business coach can help you better understand your business and learn the skills that will make you a better leader. This will allow you to make changes that will have a positive impact on your performance.

I don’t need an advisor. I need my problems solved »

See coaching as a learning experience. The goal is to transfer knowledge and know-how to you and your team. The goal of the business coach is to teach you how to fish, not to fish for you! “. Your coach gives you the knowledge and skills you need to solve problems on your own.

My accountant and lawyer give me advice. Why will I pay someone else?

Accountants and lawyers are value advisors. However, an experienced business coach examines your business as a whole to determine the cause of the difficulties you are facing and to help you solve them, or to identify solutions to your development objectives. Your issues may be strategic, marketing, commercial, organizational, or related to human resources, which is why you probably need broader expertise.

Most entrepreneurs spend their time solving problems and dealing with emergencies. By neglecting to address the main challenges you face, you are accepting that your problems may repeat themselves and are likely to get worse.

A business coach can help you identify and eliminate the root causes of your problems in order to end this vicious cycle.

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