By the title of the blog, you must be wondering the main agenda behind adding Instagram feeds on the website. If you are alien to this strategy, then you are at the right place.
Over the past years, smart brands and marketers have tried new means and methods to upscale their marketing efforts to get more conversions and sales. However, many failed to reap their desired results. Soon enough, social media marketing came into the picture and offered brands a launching pad to promote what they have to offer.
Speaking of social media marketing, there is no way we can miss out on visually dominated platforms and their relevance. The massive user base of Instagram has made it a sought-after platform for brands to take their marketing efforts to the next level.
One of the best ways in which brands are using Instagram is by embedding Instagram feeds on their website.
This post will give you an insight into how you can easily add Instagram feeds to your website following a few easy steps.
Without any further ado, let’s get started!
Steps To Add Instagram Feeds On Website
Step 1 – Select a tool
Before you get into the embedding process, you need to shortlist an appropriate social media aggregation tool that would help in seamlessly embedding your Instagram feed on your website.
Even though there are many tools available, you must shortlist the one that offers outstanding features and is super responsive. For your convenience, we have mentioned a few tools in the next section that would work great for the embedding process.
Step 2 – Login to collect the Instagram feed
After you are done shortlisting the tool, you need to start the process by logging into the tool. After logging in, you will be redirected to the dashboard section of the tool. You need to click on Add Feeds to begin the embedding process.
You will be shown various options and you would need to select Instagram as your content aggregation source. Additionally, you will be given the option to choose your connection type depending on the tool chosen by you. Once you are done filling in the credentials, you will be able to see the Instagram feeds on the editor.
Step 3 – Customize the Instagram feeds
After aggregating the feeds, you will be able to customize the Instagram feed depending on the tool chosen by you. You will be able to increase the impact and effectiveness of the widget depending on the choices provided by the tool.
Additionally, you may be given the option to moderate the feeds by removing any inappropriate content from the Instagram feed.
Step 4 – Add Instagram feed
Once you are satisfied with the overall look and feel of the Instagram widget, you will be set to add Instagram feeds on the website. You will be required to generate an embed code and paste it on the back of the website where you wish to display the Instagram feed.
Save the changes and you will have successfully embedded an Instagram feed on your website.
Best Tools To Add Instagram Feeds On The Website
As mentioned above, in this section you will get to know about the best tools that can be used to complete the process in a couple of clicks.
- Taggbox Widget
Taggbox widget is a highly responsive and leading social media aggregation tool that allows users to aggregate and embed social media content on the website. The users can collect content from over 18+ networks including Instagram.
The users can make the widget more appealing and attractive by using the features of the tool. Taggbox widget offers a wide array of customization options, an advanced content moderation panel, advanced analytics, and a robust back support team.
The second tool on the list is Tagembed – another great social media aggregation tool that enables the users to collect, curate, and embed content from various social media networks including Instagram.
Moreover, the users can also leverage the features of the tool to improve the effectiveness of the Instagram widget. The tool offers a range of styling options, a content moderation panel, and an active support team for assistance.
Benefits Of Using This Strategy
If you are confused about how this strategy would help your business to upscale its marketing efforts, then read this section.
Adding Instagram feeds on the website would help brands to significantly-
- Boost the engagement of the visitors
- Increase the stay time of the website visitors
- Reduce the bounce rate
- Build a social proof of the brand
- Increase sales and conversions
We are at the conclusion of this post and you are now aware of the significance of using Instagram feeds on your website.
Those days are long gone when Instagram was used solely as a social media platform. It has emerged to become a major marketing touchpoint and it’s high time that you also used it to the best of your ability! Get going now, leverage this strategy, and watch your brand’s growth take off!