Brand Awareness

Enhance Business Brand Awareness Using Hashtag Campaign With Digital Signage Screen

Hashtags are an essential part of social media. They help you boost your brand’s organic reach on social media. Brands have started organizing hashtag campaigns and contests with unique and branded hashtags that the masses can use to take things to the next level. 

The more social media users use the branded hashtag, the more brands’ social media presence, creating better brand awareness.

Now, marketers have identified another strategy to amplify their brand awareness with hashtag campaigns by displaying hashtag campaigns on digital signage displays. 

Wondering how that happens? Keep reading to find out.

What Is A Hashtag Campaign?

A hashtag campaign is a social media marketing strategy for brands that they often execute to expand their reach, improve social media presence and create brand awareness.

It all begins with choosing a unique or branded hashtag that brands can ask their audience to use while participating in the campaign. As more people participate, it reaches more people, and the number keeps increasing. ThaThat’sw brands manage to have a successful hashtag campaign. 

Let’s see what a digital signage screen can add to that.

How Hashtag Campaign On Digital Signage Screen Boosts Brand Awareness

  • Engage The Visitors

While digital signage is a fantastic concept for offline advertising, it allows you to bring your online content to the offline world and engage your visitors. Now, you can also fetch all the content created from your hashtag campaign and display it on the digital signage at your premises. It would be a great strategy to engage your customers or visitors.

Digital signage is in itself an eye-catching and attention-grabbing tool. When you display an engaging hashtag wall on the digital signage at your premises, it simply takes things to the next level by offering your visitors a liberating and highly engaging experience.

  • Instils Social Proof

Social proof is a concept which states that people tend to copy other people’s behaviour when they see more people doing it. When you display a social wall on digital signage, it instills social proof in the passersby. 

When they see so many people using your branded hashtag, they feel more interested to know about the hashtag campaign. If they like the concept, they would surely want to participate. As more people use your branded hashtag, it improves your social media presence for your brand and creates better brand awareness.

  • Improved Audience Interaction

The content generated from hashtag campaigns is user-generated content created by your audience. The digital screen signage improves the audience interaction so that you get to display content in real-time. As an audience member, it gets pretty fascinating that you get to see your own social media post on a bigger screen as soon as you publish it.

This feature of digital screen signage giving real-time updates opens up endless opportunities for brands to attract, engage and captivate all at once. It makes the entire hashtag campaign more interesting for your audience members. They get to see their content simultaneously as they post, but they also get to interact with their peers.

  • User-generated Content Adds Credibility

User-generated content is the content your audience creates for you. The content generated from your hashtag campaign is also a kind of user-generated content. You can repurpose this content across several marketing touchpoints to magnify the results they bring in beyond social media.

The best part is that UGC is raw and transparent, so each time you repurpose the content generated from your hashtag campaign, it adds credibility to your brand image. Mainly when you use it on the digital screen displays, it catches more of the passersby ‘intention, making them stop and engage with the content you offer, helping you to boost your brand awareness like never before.

Let Call It A Wrap!

Now that we have reached the end of this blog, we hope you better understand hashtag campaigns also, how you can multiply the benefits if you leverage them beyond social media to your digital signage screens.

So, what are you waiting for? Collect all those posts created around your unique hashtag for your brand’s hashtag campaign and accelerate the benefits they bring in or take online reputation management services from Elsner.

Author Bio: Grace Eva

Grace Eva is a passionate content writer with expertise in digital signage and the digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs.

Some more Interesting and informational Contents:
How To Use SEO To Build Your Brand Awareness?

How to Create a Compelling Marketing Video for a New Brand?
Benefits Of TikTok Marketing For Your Brand

Leave a Comment

Your email address will not be published. Required fields are marked *