There is no doubt that video is content worth investing in. According to the latest annual survey by video creation platform Wyzowl, at least 85% of respondents want to see more video content from the brands and businesses they support.
This survey indicates that 72% of people prefer to use a video to learn about a product or service. This tells us that if we include video in our web content, we will significantly improve the user experience and their satisfaction.
In addition, implementing video in our marketing strategy is becoming more accessible thanks to platforms that, for free or at a reduced price, allow us to create content that can significantly contribute to your success.
However, for many companies, creating a video is difficult because they find it too technically complex or don’t know where and how to fit it into their current strategy.
FIRST STEPS
Before launching into the creation of your first video, you must be very clear about the place it will occupy in your strategy and the objectives to be met. The first thing will be to answer the following questions:
- What is the goal of the video? What do we want people to do when they see the video? The answer could be: buy a product, book an appointment with us, attend an event, read our blog…
- What resources do we have to create the video? What format will best meet our objectives? We must be aware of our resources, budget, equipment, and qualified personnel and think about what type of video we want to create.
With this information in mind, we can start brainstorming to decide on the video’s topic. From that moment on, the process will continue with creating a script for our video and its subsequent production.
Although some companies choose to commission the production to a professional company, if we are thinking of using it on a continuous and recurring basis, we advise you to explore various video creation options that allow you to carry out “in house” (for example, video tutorials, webinars, videos live events through social networks, etc.) and that you rely on professional help for more elaborate products (brand, product presentations, etc.). Video creation platform like Flexclip is an excellent option to quickly create incredible videos from templates or start from scratch, increasing your internal production capacity of audiovisual content.
HOW A VIDEO IS DISTRIBUTED
Sometimes we find that the necessary resources have been found for the production of the video, but we have the feeling that we have not made the most of it. This feeling is closely related to poor or inadequate diffusion.
Let’s explore some of the places where we can show our videos:
WEB
Our website is the primary way of contact for our customers and prospects. It is the ideal place to post our videos and help our potential customers or prospects understand what our company does, our products and services, and how we can help them solve their problems or needs.
SOCIAL NETWORKS
Currently, almost all social networks support and recommend the use of video. Thanks to the videos, greater “engagement” with users is achieved, and it is the ideal place to virtualize our content.
If we focus, for example, on Facebook, we see how posts with video content get a 135% increase in organic reach compared to a post with photography. The same is true of Twitter, where 82% of users already watch video content, and Instagram, which has revolutionized its platform by adding video.
When we broadcast our videos on social networks, we must remember that not all of our users are connected simultaneously, so we can schedule them at different times and days within our monthly publication calendar.
Also, placing it as a Tweet or pinned post on our page will be the first thing our new visitors see when they access our profile.
EMAIL MARKETING
The video has more and more room within email marketing. Through email, we can broadcast our video to our entire database (customers, suppliers, prospects, etc.) and introduce them to new products or services, exciting news from our company, etc. We can also add a video to our email automation actions. For example, we can use personalized videos for special events such as birthdays, customer anniversaries, etc.
VIDEO PLATFORMS: YOUTUBE OR FlexClip
YouTube is the world’s largest video platform, and its search engine is the second most used after Google. In addition, it is the third most visited website in the world.
If you are committed to ongoing video production, a YouTube channel is a good idea as it will allow you to engage with a new audience.
With a smaller reach, FlexClip presents higher-quality videos with a more sophisticated and professional audience. It is simple and easy to use and limits the use of ads for a better user experience.
EVENTS, SEMINARS, AND PRESENTATIONS
Video is a very powerful element to accompany a good presentation. Use it at your company events or seminars and presentations attended by managers and senior employees of your company. A video is a great way to start a presentation because it puts the audience in the mood and serves as an icebreaker. It can also give good results as a closing or conclusion of the event or presentation.
TRENDS TO WATCH OUT FOR
Although we recommend that you start small in your video implementation strategy, for example, taking advantage of our infographic “20 video marketing ideas for all levels”, there are some trends that you cannot ignore.
LIVE STREAMING
Broadcasting live videos has become fashionable thanks to new networking applications like Facebook and Twitter. Not only users and influencers can make this type of broadcast, but also brands benefit significantly from this trend. You can broadcast live, for example, from your company’s events or product presentations and achieve greater engagement with your users.
360º VIDEO AND VIRTUAL REALITY
With 360º videos, you can see content from every angle, as if inside the video. This video style allows a location or event to be experienced, which is why they are instrumental in marketing for companies in sectors as diverse as tourism or real estate.
To watch these videos, virtual reality glasses transport you to the place the video wants to show. There are very cheap versions, such as Google Cardboard, made of cardboard.
VIDEO MAPPING
It consists of making 3D projections on a smooth surface, sometimes accompanied by sound. Video mapping produces very striking results and has an essential use in marketing.
VIDEO AUTOMATION
It produces personalized videos for each user through a video automation system. For example, you can get the system to generate automated videos to inform your customers of an event by simply uploading each customer’s name to a video template. The result will be many personalized videos at a meager cost.