Have you ever wondered about why the sales of your new business are just not increasing? The reason might be that your business needs to gain an effective online presence. For potential customers to more easily find you on the internet, your first need to improve the Google ranking of your business.
Continue reading to find out about some of the best tips and tricks on how to rank higher on Google and learn about the ways doing so will ultimately affect your sales. In order to boost sales, it is always essential to boost your Google ranking as well.
One thing is for sure: Google is doing everything they can to present their users with the best search results possible. This is why you, as a business owner, should strive to make your website as appealing and user-friendly as possible. In order for the Google algorithm to notice your business website, certain measures and actions need to be taken. This is the point at which search engine optimization (SEO) comes into play. By optimizing your website in ways which allow you to better meet certain standards, a higher Google ranking becomes attainable and an increase in potential customers visiting your website will follow automatically.
When it comes to SEO, the user is the most important factor. When you are creating or updating your website, you should always keep its potential users and their search queries in mind. Your site should be user-oriented and always aimed at providing the best, most relevant and most complete results to the Google users and, at the same time, to the Google algorithm itself.
Tips to improve your Google rankings
The first tip has already been touched upon above: The user, and ideally future customer, is the one you are creating your website for. As such, you should improve your website’s user experience wherever possible. The user experience (UX) is measured based on how many website visits you have, how much time each user spends on your website and how many users end up returning to your site.
Users will usually not return or spend much time on your website if it is unappealing or difficult to navigate. Generally speaking, it is highly important to keep your website as enjoyable and as customer-friendly as possible. Doing so will not only allow for more visitors to come across your website but it will also increase the time they spend on your site. As a result, your Google ranking will automatically improve, ideally also causing an increase in sales.
In order to have your website stand out from the rest, it is important for the content on your site to be of high quality. Your content should be unique, completely free of mistakes, easy to access and readable even when accessed via a mobile device. It should also contain keywords and be useful to the user.
Incorrect content and grammatical errors are unprofessional and will keep you from gaining new customers. One way of making your content look more professional is adding links to other pages and thereby allowing the user access to additional information on the topic. These other pages, of course, also need to be of good quality and their content should be equally relevant and grammatically correct.
Backlinks are a great addition if you want to increase your Google Rankings and, ultimately, your sales. If you want to make use of backlinks, you will need to write guest articles which refer back to your business or look for other professional websites willing to insert links to your website in their own articles. Doing so allows you to generate more traffic to your site. More backlinks mean more traffic and this, in turn, means more visits to your website. More visits mean more potential customers and, as we know by now, higher sales are the likely result.
Since July 2019, Google considers loading speed to be a factor relevant to a site’s ranking and evaluates all websites accordingly. This is also the reason why page loading time is important to any business owner and why you too should make sure your website is as fast as possible. Your site needs to meet customers’ expectations regarding page speed, especially when it comes to people using their mobile devices to conduct searches on the internet. If your loading speed is up to par, customers tend to experience the time spent on your website as much more pleasant and enjoyable, causing user experience to drastically improve.
Images on your website
If Google is able to identify the images on your website, your site is more likely to receive a high position in the Google ranking. Make sure that all of the images used on your website have descriptive file names, include a short description of what is shown in the picture and are not taken from another website.
To have your website appear on Google Maps, you need to create a Google My Business account. In order to allow customers to find you when googling “businesses near me”, make sure that your business is listed in local directories. Once you receive online reviews, your online reputation will automatically improve and higher as well as better reviews will make it possible for your website to also rank higher on Google.
Keywords are key
In order to improve the Google ranking of your website, it is not only important to include relevant keywords but also to place them correctly. When writing your content, chose one main keyword to use throughout your whole article. This keyword should be the one you think your customers are most likely to search for online. Once you have made your decision, place your keyword in the title, at the beginning of your website and in the meta description.
From this point on, if a user searches for this specific keyword, the Google crawler can identify your website as relevant to said user and make it appear at the top of the search results page. By reading the meta description, the user will know what to expect from your site and most likely click on it.
Having your keyword match with the search queries of users will inevitably result in higher Google rankings.
In order to increase sales, it is important for your website to be as appealing to the user as possible. This is something that, by now, should have become obvious. With the help of the above listed tips, you will be able to improve your SEO and, at the same time, boost your Google ranking.
In case you need more help with SEO, just visit Werbepresse and take a look at the best SEO service offers. They treat every customer project just like they would treat one from their own company.