Mr A wants a new bathroom sink faucet, so he searches online. A Google search brings up a listing for a sink faucet. He clicks on the ad because it matches his needs.
In the above example, they got a new lead (and possibly a conversion) because their paid ads appeared at the top of search results. This example shows how pay-per-click or PPC Marketing can deliver outstanding results for online marketing. You can do other marketing and pay for paid ads. You could try it. PPC is one of the most efficient marketing methods.
Continue reading for a complete explanation of PPC and a list of PPC benefits.
How does PPC function?
You’ll need a Google Ads Management account to launch a PPC Campaign. Once you have a Google Ads account, you can construct a list of keywords to target. Pick keywords that relate to what you’re selling. You can bid on these keywords and tell Google what you’re ready to pay to display adverts.
Google will offer adverts for keywords when someone searches. This is based on bid Amount and Quality score. If you have a sound bid management system and well-written ads, your ads will appear at the top of search results. You pay only when people click them.
Why is PPC important?
PPC is crucial because pay-per-click advertising gives you real-time control of your ad spending, targeting, and copy. Businesses can optimise ad performance and improve return on investment by having more control in real-time. Now that you understand what PPC is, the question remains: why PPC?
PPC has many perks, and below are some benefits of PPC which make it worth the investment and time.
1. PPC Has A Broad Audience
PPC has the advantage of allowing you to reach a broad audience. Google is the hub of a vast amount of traffic. 93% of all online experiences began with a search engine (usually Google). You can increase the traffic on your site through search engines and YouTube Advertising services. It is easy to see why getting your ads at the top of Google search results can hugely benefit your marketing. PPC is the best way for your target audience to find you.
2. PPC Is Very Cost-Effective
PPC is an excellent strategy because it is very cost-effective when used well. You have complete control over your budget, so these ads are more economical. You don’t have to put bids higher than your budget can bear. And you can run as many ads as you wish. Although you don’t have a set budget amount, it will have an impact on the success of your campaigns. You only pay for people who click on your ads. As long as you target the correct keywords, you only pay for those most interested.
3. PPC Can Reach People The Right For It
PPC does more than help you reach large audiences. It helps you reach the right audience. Your ads shouldn’t be targeted at everyone. PPC allows you to focus your marketing efforts on a particular group of people. Google Ads gives you access to many specialised targeting features. You can target users according to demographics such as age or gender, geographic location, and whether they visited your site. PPC can help you market to people most likely to convert and increase your revenue.
4. PPC Produces Fast Results
PPC is known for its ability to produce results quickly. Some other marketing strategies, like SEO, require that you wait until results are visible. PPC can drive results as soon as a campaign is launched. Ads can appear on search results pages as soon as they are launched. How well you write it will determine the success of your PPC campaign. But a well-constructed PPC program can quickly drive results.
5. PPC Makes It Easy To Measure Results
Google Ads provides many useful features. But, one of its most valuable features is tracking your ad performance. Google will give you a report on which ads drive results from your ads and which ones don’t. You can see everything, including click-through rates (CTR to conversion rate to identify which ads are most successful. These results keep you in the loop about your current results and show you how you can improve them.