SEO means Search Engine Optimization. Simply put, good SEO improves your online visibility. This means that the more people who visit your website, the more your online traffic increases, and the more people the more likely you are to deliver your product or service. Let’s take a look at why SEO is important for business.
Search engine optimization (SEO) is the process of optimizing your website so that it performs better in search engines like Google, Bing or Yahoo. The more you improve your website, the higher your ranking will be in search results.
These search engines use different factors or algorithms to decide which web pages should be the most popular. They look at your technical SEO (such as sitemaps, page speed), on-page SEO (your content) and off-page SEO (website promotion, backlinks).
If you want to top your website in search engines, hire the best SEO Experts. They will provide the best SEO services to your site in Singapore
Benefits of SEO
1. Organic Search can Make up Your Website Traffic
More than 50% of all traffic comes from organic search. The rest is made up of paid traffic, social media, referrals and direct traffic. Within organic traffic, Google has 86% market share compared to Bing, which is about 6%, and Yahoo only 3%. These statistics tell us that web users rely on search engines and are more likely to start their online journey by typing search into Google.
With that in mind, it is very important that you optimize your website for search engines, otherwise you will lose a bucket of traffic. The best way to get more organic traffic is to write great informational content, do keyword research and refine your content. Following the above steps will definitely improve your ranking. Good content will motivate your readers to share your content on other websites and social media, creating a lot of backlinks to your website. Backlinks tell search engines that your content is important and shareable, which further increases your rankings.
2. Keep You ahead of the Competition
There are billions of web pages online and no matter what your position is you will have to compete with them for higher search rankings. Chances are that most of your competition will be in one form or another of SEO. But the good news is that you can find out what they’re doing and how you can beat them in the search rankings. SEO research tools can put you ahead of the competition. At the top of it you can compare directly to your site and your competitors on keywords to see the key differences. It lets you know where you need to go to get better.
3. It’s Cheaper than Most Marketing Strategies
In general, the most expensive aspect of SEO is your time. It’s not a quick win strategy but it’s cost effective and the rewards can be endless. As we covered earlier points, you have the bootloader of free SEO tools and resources at your disposal. Dive into the SEO community, learn tools, ask questions and make friends. Long before you understand well what is needed to incorporate SEO into your digital marketing plans.
There is no denying the importance of being patient with your SEO efforts. Writing optimized content, building backlinks, and technically preparing your website for search engines takes time. The bad news is that you won’t see your rewards for weeks or months. The good news is that when it comes to traffic, there will be a steady stream of targeted visitors (and potential users) and you won’t have to spend a penny on it.
4. Without It You are Invisible
If you have a website that gets very little traffic then chances are it has not been optimized for search engines. This could be due to poor technical SEO or lack of on-page and off-page SEO. Let’s first highlight the technical basics. Do a Google search for “site: yourwebsite.com” (replacing “your website” with your own domain) to make sure Google is indexing your pages. This will bring up all your pages that are being indexed.
If you do not have a page index, your website may be new and Google has not yet reached it, or there may be a problem with your sitemap.
If your technical SEO including clean code, sitemaps, site speed and meta are all in order then you have won half the battle. If you’re still not appearing in search results, you need to look at your keyword choices, link building strategies and on-page SEO. Cover them all and you will definitely not be hidden.
5. Search Engines are Getting Smarter
The algorithms of Google and other search engines are getting better every day. It is almost impossible to know how they rank websites, although some experts have a good idea. The good news is, if you’re using the clean white hat technique, you’ll see the benefits. Black Hat SEO Tricks will see a drop in rankings with improvements to the algorithm.
It is important to be aware of these changes and to keep yourself updated so that you can ensure that your SEO is intact. The best resources like Moose, Backlink and Neil Patel’s blog will keep you updated on all the latest developments so check them out regularly.
Gain trust through SEO Agency Singapore: Nowadays it has become a cultural norm that whenever one needs a product or service, one must first “use Google”.
The role of SEO has expanded significantly in the last few years. In particular, SEO helps consumers in times of need, and implementing strong, standard SEO on a brand’s website and digital features will benefit brands and their marketing efforts. SEO has its challenges, but the opportunities it provides for future success in any kind of business are crucial for a brand’s presence on the web now and in the future.
Having a strong SEO team in your corner is essential to your digital marketing success. If you have any questions about why SEO is important for business or about SEO in general, you must check out Stridec first.