Why You Should Consider a Corporate Giving Program

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As a company, you may feel pressured to take on the cause of a charity or nonprofit organization. You may have even started your own philanthropic campaign to try and motivate your employees and customers.

However, not all companies are able to meet their goals through the efforts of their employees alone. This is why it’s important that you create a corporate giving program that helps your company reach its goals. Here are some things you should know to help you succeed in this effort…

The Benefits of a Corporate Giving Program

There are many ways a corporate giving program can help your company:

  • Corporate giving programs increase brand awareness; over half of consumers consider the charity or nonprofit organization in which they gave when purchasing from that company again.
  • Corporate giving programs increase positive word-of-mouth promotion, as people are more likely to talk about their experience with a charity or nonprofit organization if they have donated to them.
  • Corporate giving programs increase employee engagement; 73 percent of employees would be more likely to donate if they had an opportunity to do so through their company.
  • Corporate giving programs strengthen relationships with local charities and nonprofits.
  • Corporate giving programs build trust and goodwill among customers.

The Importance of a Corporate Giving Program

As a company, you have a responsibility to your employees and your customers to give back. When you decide that it’s time to start a corporate giving program, you’ll be able to reach your goals and help those in need at the same time.

You don’t have to be a large company to make an impact with philanthropy. It’s easy for businesses of any size to prove their commitment by supporting local charities. Even if it’s just a few dollars or hours of volunteer time each week, your donations will make a significant difference.

Creating a Corporate Giving Program

When you work on a giving program, you should start with your employees. As a company, you want to make sure that your team members are on board with your philanthropic campaign. Programs can require a lot of work, so it helps to have buy-in from the people who work for you.

You should create an internal policy from the top down. While giving back may be a big part of your company’s culture, it’s important that management and leadership have a clear understanding of what they’re willing to contribute.

It’s a good idea to put together an advisory board made up of local experts in philanthropy or nonprofit organizations. You could also look to other philanthropists such as David Johnson Cane Bay Partners, who has helped charities and educational programs on top of being a business financial consultant.

Takeaways

Corporate giving programs can be used to help your company’s brand and its social responsibility initiatives. These programs can also reward employees for their hard work. Public causes should never be overlooked when you hone your business goals, as the right action can go a long way in helping others.

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