Landing pages are an excellent way to capture leads or increase conversions on a pay-per-click (PPC) campaign. Whether you’re simply introducing yourself to new website visitors or offering discounts, landing pages are page designs created specifically for one purpose — to convert website visitors.
To help you develop powerful PPC landing pages with the assistance of PPC services, we’re excited to share a few examples of excellent PPC landing pages. We’ll discuss key features and design elements that you can use to create your own PPC landing page masterpiece.
Landing page designs must compel users to take action and convert into customers. These 5 PPC landing page examples and best practices can help you improve your landing page design and increase conversions for your PPC campaign.
5 PPC Landing Page Examples and Best Practices to Follow
A PPC landing page can be defined as the page on which a user lands after clicking on one of your ads. The primary purpose of these pages is to convert visitors into leads, in other words, get them to sign up for whatever they were searching for in the first place.
It is like the primary page where you will capture the visitor’s attention and turn him into a lead. If you are an Adwords or an SEO Manager, you will want to make sure that you’re creating the best PPC landing pages for your business.
They’re the first impression you make on potential customers, and they have to be good because if they aren’t, people won’t even care about your ad copy or offers.
Calculators, quizzes and surveys are all great ways to use landing pages to build interest among potential customers. Each has a specific purpose, so look at the examples below and see which one is the best fit for your business.
Sprout Social is an all-in-one social media management platform. When someone visits their landing page, they can start a free trial instantly.
The copy on this landing page is perfect. Sprout Social tells us exactly how much time we’ll save with their product and how easy it will be to use. They also use high-quality graphics that match the theme of their brand and show people using the product in real life. The CTA button colors have been customized as well — they’re green and white, which matches their branding colors.
This landing page is great because it tells visitors exactly what they’re getting for their money. SproutSocial offers features like social media analytics and competitor comparisons, but this page breaks down precisely what you’re getting for each price point. This makes the process of choosing a plan very clear.
Pinterest is a social media platform that allows users to “pin” image content from around the web and share it with their followers.
Users upload the pins, and most of them contain a link back to the content’s original URL. When you land on a hook, there is usually an image or an image plus a pin description. Clicking on the Pin takes you to the initially linked website in the Pin.
What makes Pinterest unique from other social media platforms is its visual nature. Most of what you see on Pinterest can be shared visually by just clicking on the Pin itself, which sends you directly to your browser where you can then see what’s behind it (image, brand page, blog post, etc.).
It’s super clear from first sight what the page is about and what action the user should take to get more inspiration for future projects. The page has a very vibrant colour palette, making it not dull even though there are only a few pieces of content. The call-to-action buttons are big enough to stand out but not significant so that they would look tacky.
This landing page is meant to inspire users to start pinning things they like or have been looking for, which makes sense as this will bring a lot of traffic to Pinterest. This means that it’s wise to make a clear call-to-action button, ‘Join Pinterest now’ without any distractions. It also uses Facebook Open Graph tags correctly, so the image and description appear.
Hootsuite is a social media management tool that helps businesses schedule posts, analyze data, and track performance.
The Hootsuite landing page does an excellent job of informing visitors about their service, both through the headline and the subheadline. The headline quickly establishes what the service is and why it’s essential, while the subheadline reinforces this message with clear benefits to the reader.
It makes effective use of testimonials throughout its landing page. Testimonials are a great way to reassure visitors that they can trust you, especially since real people usually share them instead of just being quotes. The testimonials on this page also come with pictures, so there’s no doubt about who is giving praise for the company.
This landing page uses a compelling main image to draw in visitors. It’s also an effective lead generator since it gives visitors plenty of reasons why they should subscribe to their service, along with social proof from other users. They even include a prominent CTA button that entices people to sign up for a free trial immediately.
Squarespace is an online service for building websites and blogs. This landing page does a great job of presenting visitors with the information they need to make a purchase decision.
The homepage immediately gets to the point, highlighting precisely what Squarespace does, who it is for and why it is worth your time.
Squarespace has a prominent call to action which uses a strong value proposition. ‘Build a professional website in minutes. It also highlights the fact that Squarespace offers 24/7 customer support.
Squarespace uses an opt-in form at the bottom of their homepage, allowing users to sign up for a free trial. It also contains social proof by showing the logos of Fortune 500 companies that use Squarespace.
Airbnb copywriters have done a phenomenal job of making you feel like you’re at home on their website. Their landing page has all the elements of a successful one:
– Calls to action and CTAs are placed prominently and are easy to spot
– The headline is short, grabs your attention and promises the solution to your problems
– The subheading is descriptive, adds more value and offers another reason to click through. It also includes the brand name, which is essential for trust-building.
– Social proof in the form of customer reviews makes you believe this service is legit without directly saying so.
– The text is brief and written in a conversational tone that is easy to read and understand
– The images show people using the product or service while smiling or looking relaxed. They give you an idea of how it feels to be on an Airbnb trip and what kind of people use it.
– Features + Benefits: The features tell you what you’re going to get out of using their service, while the benefits explain why this product or service will make your life better
As you can see, there are a lot of different elements to keep in mind when creating your PPC landing page. Taking the time to have a strategy in place will help ensure you meet your success goals. And once you’re done, check out this handy checklist to make sure you haven’t missed a thing.