There was a time when having a brick-and-mortar store was needed for a business to succeed. However, online presence is of utmost importance for businesses of all sizes in the digital age. It’s astonishing to note that more than half of the small businesses in America do not have a web presence.
The importance of online marketing cannot be understated. The small business owner who neglects to take advantage of the internet risks being left behind in this ever-changing world, and it will only get worse for them as time goes on!
However, these companies have many benefits when they go online or establish themselves through social media channels such as Facebook and Twitter. Businesses should start taking advantage now!
According to a recent research, 97 percent of small businesses in the United States that have a website recommend that other small businesses do the same. This is why:
FIND CUSTOMERS
Unlike traditional advertising, which limits your visibility to local markets, Internet promotion has no such restrictions. You may use the same platform to serve both local, and international audiences. Though global visibility is less important for a small firm, Internet promotion helps your brand become more well-known with less work.
The internet provides an opportunity for these small businesses to reach the national and international markets. Businesses can enjoy a larger pool of consumers looking to buy their products or services.
It is fairly easy for companies to go online now, thanks to platforms such as Google+ Business Page, YouTube channel, Twitter page, LinkedIn profile etc. Customers can connect with businesses on a more personal level and learn about the products and services.
COMPETITIVE ADVANTAGE
According to a recent analysis, 93 percent of U.S. shoppers conduct online research before purchasing. Consumers want to know everything there is to know about their purchases, both in terms of what they are buying and who they are buying it from. You risk losing customer to firms already making use of the internet marketplace if you don’t have a website. If you’re in direct rivalry or competition with another company with a website, your competitor has a distinct advantage—especially more so if they advertise their site well.
According to research, 84 percent of small businesses in the United States consider their website crucial or critical to their operations. More than half of small businesses in the United States do not have a website, so now is the best moment to get your company online and stay ahead of the competition & curve.
A website builder is the most important tool in any internet marketing campaign. It plays a pivotal role in helping small businesses to reach their target market and build their brand awareness.
Establish your business on the internet and take advantage of this wide-reaching medium by creating a website that can help you connect with current and potential customers across the globe.
DIGITAL & INTERNET MARKETING IS AFFORDABLE
Marketing on the Internet is a cost-effective way to promote your small business. You can use popular search engines like Google, Bing and Yahoo for minimal advertising prices that will get you started in no time! Email marketing services are also ideal & perfect if social media isn’t working out as planned – but don’t worry because there are always pay-per-click campaigns or display ads available. The best part about this? All these strategies work great for small businesses even with tight budgets.
When done correctly, online marketing can be one of the most profitable investments a small business can make. Start your online marketing campaign today to see immediate results!
The internet has become an important factor in the success of any business, regardless of its size & niche. While traditional advertising methods still have their place in the market, they are not as efficient in reaching out to new customers. Since the consumers in the market are using the internet more and more every day, creating a website is of utmost importance to say the least.
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